The goal isn't money, but knowledge it could glean from foreign directors and apply to its own film production, Glavkino chief and co-owner Ilya Bachurin said. "The experience that Western partners could bring us would be a valuable and desirable thing for us," Bachurin, a former editor-in-chief of MTV Russia, said in a recent interview. "We are ready … to give unprecedented discounts — to put it simply, to charge less than they do in East Europe."