Mr McDonald said its priority was its 40 core businesses, each one defined as a product line in a certain country, such as Tide detergent in the US, Pampers nappies in the UK and Olay skin cream in China. “The top 40 focus is an important step toward achieving more balanced growth across developed and developing markets,” he said. The list includes 13 businesses in the US, six in China and others in Russia and Brazil.
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