http://www.independent.co.uk/news/media/opinion/danny-rogers-women-are-finally-taking-over-from-the-mad-men-8651500.html
Why are women taking over from the macho Mad Men? De Groose believes it is because the marketing/media world has fundamentally changed in nature. Whereas 10 years ago commercial media was still characterised by big money deals and confrontational pitches, it is collaboration and integration of great ideas that now cuts the mustard with successful brands.
