In what should be required reading for any newspaper or magazine editor or commercial manager paid to worry about the future of journalism, Buzzfeed founder Jonah Peretti has spelt out his vision of a future in which his creation will be "leading news source for the social, media, mobile world".
Peretti added that "despite the struggles of the traditional media, there remains an insatiable desire for great reporting, entertaining content and powerful storytelling" and detailed plans to set up a newsroom to make the most of the "opportunity to be the leading news source for the social, mobile, world". Buzzfeed's iPhone app, is consistently in the top five in the news category, he said.
"We will stay away from anything that requires adopting a legacy business model, even a lucrative one like cable syndication fees or primetime TV ads," said Peretti.
