Sunday, September 27, 2015
Friday, September 25, 2015
Predicting the future - Unclouded vision
http://www.economist.com/news/books-and-arts/21666098-forecasting-talent-luckily-it-can-be-learned-unclouded-vision
Prediction, like medicine in the early 20th century, is still mostly based on eminence rather than evidence. The most famous forecasters in the world are newspaper columnists and television pundits. Superforecasters make for bad media stars. Caution, nuance and healthy scepticism are less telegenic than big hair, a dazzling smile and simplistic, confident pronouncements. But even if the hoped-for revolution never arrives, the techniques and habits of mind set out in this book are a gift to anyone who has to think about what the future might bring. In other words, to everyone.
Prediction, like medicine in the early 20th century, is still mostly based on eminence rather than evidence. The most famous forecasters in the world are newspaper columnists and television pundits. Superforecasters make for bad media stars. Caution, nuance and healthy scepticism are less telegenic than big hair, a dazzling smile and simplistic, confident pronouncements. But even if the hoped-for revolution never arrives, the techniques and habits of mind set out in this book are a gift to anyone who has to think about what the future might bring. In other words, to everyone.
Saturday, September 19, 2015
Vogue goes viral
http://www.ft.com/intl/cms/s/2/969bd98a-5ba4-11e5-9846-de406ccb37f2.html#slide0
Images from Vogue.com’s Instagram feed
Friday, September 18, 2015
Putin's Propaganda TV Lies About Its Popularity
http://www.thedailybeast.com/articles/2015/09/17/putin-s-propaganda-tv-lies-about-ratings.html
Of all the YouTube clips watched over five years, 81 percent—344 million views—went to videos of natural disasters, accidents, crime, and natural phenomenon. RT’s political news videos, featuring the content by which it seeks to shape Western opinion and thus justify its existence, accounted for a mere 1 percent of its total YouTube exposure, with fewer than 4 million views.
Of all the YouTube clips watched over five years, 81 percent—344 million views—went to videos of natural disasters, accidents, crime, and natural phenomenon. RT’s political news videos, featuring the content by which it seeks to shape Western opinion and thus justify its existence, accounted for a mere 1 percent of its total YouTube exposure, with fewer than 4 million views.
Thursday, September 10, 2015
Wednesday, September 9, 2015
Friday, September 4, 2015
Advertisers put agency deals on the block in media ‘tsunami’
http://www.ft.com/intl/cms/s/0/448648cc-50bb-11e5-8642-453585f2cfcd.html?siteedition=uk#axzz3kkl454kn
With contracts worth $30bn annually put out for tender since January, furious competition has broken out among the six companies that dominate the global advertising market: WPP, Omnicom, Publicis, IPG, Dentsu Aegis and Havas. Each faces an opportunity to steal market share from its rivals, but also the risk of having key clients lured away.
With contracts worth $30bn annually put out for tender since January, furious competition has broken out among the six companies that dominate the global advertising market: WPP, Omnicom, Publicis, IPG, Dentsu Aegis and Havas. Each faces an opportunity to steal market share from its rivals, but also the risk of having key clients lured away.
Thursday, September 3, 2015
Primark - Faster, cheaper fashion
http://www.economist.com/news/business/21663221-rapidly-rising-super-cheap-irish-clothes-retailer-prepares-conquer-america-rivals-should
“Consumers shop at Primark differently than they shop at a lot of retailers,” says Bernstein’s Jamie Merriman. “It’s almost like shopping at a Costco,”—which sells buckets of peanuts and vats of detergent—“where you’re thinking about it in terms of volume.” H&M sells an annual average of £3,400-worth of clothes per square metre in Britain, according to Bernstein. Primark sells £5,300-worth.
“Consumers shop at Primark differently than they shop at a lot of retailers,” says Bernstein’s Jamie Merriman. “It’s almost like shopping at a Costco,”—which sells buckets of peanuts and vats of detergent—“where you’re thinking about it in terms of volume.” H&M sells an annual average of £3,400-worth of clothes per square metre in Britain, according to Bernstein. Primark sells £5,300-worth.
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