...but are the people making the videos missing out?
Ian Hecox and Anthony Padilla are a comedy duo called Smosh. Every Friday, a new Smosh show appears on YouTube, featuring rapid-fire banter and japery that most people over the age of 25 would find exhausting. You might not have heard of them, but seven million people subscribe to this show – more than any other channel on YouTube – and they've racked up more than two billion channel views. Settling down for an evening on the sofa in front of Smosh – or any other YouTube channel – might not be an automatic choice, but the numbers don't lie: YouTube is luring a generation away from television. And where eyeballs stray, advertisers and their money surely follow.
