Lesin was present at the creation of Russia's state-dominated media sector. As press minister he forced media magnate Vladimir Gusinsky to cede control of television station NTV while Gusinsky sat in a jail cell. In 2005, he helped create Russia Today, now RT, a television network that broadcasts Russia's point of view in multiple languages and aims to undermine Western news narratives. Afterward, he served as an adviser to the Kremlin.