https://www.theguardian.com/business/2018/sep/22/comcast-outbids-rupert-murdochs-fox-to-win-control-of-sky
The auction marks a dramatic end for Sky as an independent company. The broadcaster began life in 1989 when Murdoch launched a standalone business offering four channels from an industrial estate in west London. The company was making enormous losses and soon merged with rival British Satellite Broadcasting to form BSkyB. Under Murdoch’s leadership the combined business hit on a winning formula of selling subscriptions on the basis of film and football rights, helping to transform the British media industry and become a highly profitable business.
