Digital printing makes it much more cost-effective to print a small number of posters, or even unique ones. It even makes it possible to print personalised fliers or labels, as in the case of Coca Cola's recent campaign, whereby it created personalised labels with people's names on.
Tuesday, May 20, 2014
Cannes Film Festival: how do they make those giant posters?
http://www.telegraph.co.uk/technology/news/10843541/Cannes-Film-Festival-how-do-they-make-those-giant-posters.html
Köck added that, what has really made it possible to print the massive posters is the evolution of digital printing. 15 years ago, many billboard posters were still produced using offset printing, which was very cost effective if you were printing 10,000 copies of the same poster but became very expensive for short print runs.
Advertising Anonymous: The battle of egos between Maurice Levy and John Wren matters little in the grand scheme of things
http://www.theguardian.com/media-network/media-network-blog/2014/may/20/advertising-anonymous-levy-wren
First, technology is extracting more and more fat out of the marketing process, disintermediating anyone that stands in the way of a brand and it's customer. As marketing goes from analogue dollars to digital dimes to mobile pennies, there is no room for legacy companies built on analogue systems.
Second, advertising technologies, especially on the media side of the business are additionally commoditising online media radically as digital trading desks replace consulting based businesses that are compensated for their peoples' time.
Third, creativity is democratised. Those companies built to power this new era of creativity, including YouTube (Google) and Facebook, have a big advantage. They are essentially massive crowdsource platforms that are allowing anyone from anywhere to monetise their creativity.
Publisher's new chief says the Future's not content – it's job cuts and adverts
http://www.theguardian.com/media/media-blog/2014/may/18/publisher-future-magazines-content-advertising
Advertisers want to sleep with you but also want you to remain a virgin. They want to believe the favours they were granted are not being extended to the next hobbledehoy who comes along. They believe in the division of church and state as long as they can set up their stall at the altar. They talk about how important it is to maintain the credibility of the brand, while quietly hoping the brand will lower its standards just this once to let them have their evil way. If they're the only ones paying they'll get their way.
Advertisers want to sleep with you but also want you to remain a virgin. They want to believe the favours they were granted are not being extended to the next hobbledehoy who comes along. They believe in the division of church and state as long as they can set up their stall at the altar. They talk about how important it is to maintain the credibility of the brand, while quietly hoping the brand will lower its standards just this once to let them have their evil way. If they're the only ones paying they'll get their way.
Monday, May 19, 2014
Popular Demand - US Media in Numbers
http://www.nytimes.com/interactive/2014/05/19/business/media/19most.html?ref=media&_r=0
A strong weekend depends on factors like other potential blockbusters, star power and popular sequels. “Fast and Furious 6” opened opposite “The Hangover III” last year, and in the second week of “Star Trek Into Darkness.”
A strong weekend depends on factors like other potential blockbusters, star power and popular sequels. “Fast and Furious 6” opened opposite “The Hangover III” last year, and in the second week of “Star Trek Into Darkness.”
Ad break: Wall's onesies, Dove 'real beauty', Oscar Mayer Turkey Bacon
http://www.theguardian.com/media/2014/may/16/ad-break-walls-onesies-dove-real-beauty
See an innovative fashion idea from the sausage brand and a tribute to mothers in our review of new advertising work
See an innovative fashion idea from the sausage brand and a tribute to mothers in our review of new advertising work
Friday, May 16, 2014
Viral Video Chart: Jay-Z, Beyoncé, Ed Sheeran and Stephen Sutton
www.theguardian.com/media/2014/may/16/viral-vide-chart-jay-z-beyonce-ed-sheeran-stephen-sutton
1. Cat SAVES Boy From Dog Attack. Hero Cat Saves Young Boy from Attacking Dog Bakersfield California
Safety claws
2. Bunny Eating Raspberries!
In the pinkl
3. Jay Z ATTACKED by Beyonce's Sister Solange [FULL VIDEO]
Lift off!
4. Stephen's Story - When life gives you cancer
RIP Stephen Sutton
5. The Fault In Our Stars I Ed Sheeran - All Of The Stars I Official Music Video
Cancer weepie
6. Video Game of Thrones: Super Mario World
Game on
7. Le poids des apparences | The importance of appearances experiment
Walk on by
8. Painted: An Adventure in Stop Motion Body Art
Make-up magic
9. Bars & Melody - Simon Cowell's Golden Buzzer act | Britain's Got Talent 2014
Bully for them
10. Swim Cap Trick in Slow Motion - The Slow Mo Guys
Hats the way to do it
Source: Viral Video Chart. Compiled from data gathered at 14:00 on 15 May 2014. The Viral Video Chart is currently based on a count of the embedded videos and links on approximately 2m blogs, as well as Facebook and Twitter.
1. Cat SAVES Boy From Dog Attack. Hero Cat Saves Young Boy from Attacking Dog Bakersfield California
Safety claws
2. Bunny Eating Raspberries!
In the pinkl
3. Jay Z ATTACKED by Beyonce's Sister Solange [FULL VIDEO]
Lift off!
4. Stephen's Story - When life gives you cancer
RIP Stephen Sutton
5. The Fault In Our Stars I Ed Sheeran - All Of The Stars I Official Music Video
Cancer weepie
6. Video Game of Thrones: Super Mario World
Game on
7. Le poids des apparences | The importance of appearances experiment
Walk on by
8. Painted: An Adventure in Stop Motion Body Art
Make-up magic
9. Bars & Melody - Simon Cowell's Golden Buzzer act | Britain's Got Talent 2014
Bully for them
10. Swim Cap Trick in Slow Motion - The Slow Mo Guys
Hats the way to do it
Source: Viral Video Chart. Compiled from data gathered at 14:00 on 15 May 2014. The Viral Video Chart is currently based on a count of the embedded videos and links on approximately 2m blogs, as well as Facebook and Twitter.
Thursday, May 15, 2014
Russia must leave Eurovision 'immediately' following Conchita Wurst victory – and set up a 'straight' equivalent, says MP
http://www.independent.co.uk/arts-entertainment/music/russia-must-leave-eurovision-immediately-following-conchita-wurst-victory--and-set-up-a-straight-equivalent-says-mp-9373940.html
Mr Rishkin said Russia should instead host a talent competition entitled the “Voice of Eurasia” in the future.
“The results of the latest Eurovision were the last straw,” he said, describing Ms Wurst as an "insult to most of the Russian population, and any other country".
“We must leave this contest immediately; it is high time that we stop tolerating this madness. Each year Russia spends €40 million on this,” he said.
http://www.telegraph.co.uk/travel/destinations/europe/austria/vienna/10827475/Conchita-Wursts-Eurovision-win-grants-Vienna-gay-tourism-boost.html
“We must leave this contest immediately; it is high time that we stop tolerating this madness. Each year Russia spends €40 million on this,” he said.
http://www.telegraph.co.uk/travel/destinations/europe/austria/vienna/10827475/Conchita-Wursts-Eurovision-win-grants-Vienna-gay-tourism-boost.html
Wednesday, May 14, 2014
This Danish 'Get Out the Vote' Ad Is So Full of Sex and Violence, It Was Pulled Immediately
http://www.adweek.com/adfreak/danish-get-out-vote-psa-so-full-sex-and-violence-it-was-pulled-immediately-157657
Check out this bit of insanity from Denmark: a 90-second cartoon that stars a character called Voteman, who isn't apathetic about voting, or about getting pleasured by five ladies at the same time at the 12-second mark.
Check out this bit of insanity from Denmark: a 90-second cartoon that stars a character called Voteman, who isn't apathetic about voting, or about getting pleasured by five ladies at the same time at the 12-second mark.
The video also includes a decapitation, dolphin surfing, lots of violence as well as more sex—as Voteman goes on a 'roid-rage rampage, physically forcing Danes to vote in the upcoming European election
The ascent of brand man
http://www.economist.com/news/business/21601243-wally-olins-who-died-april-14th-was-high-priest-religion-branding-ascent
Yet branding’s footprint is unlikely to be downsized soon. Attempts to put precise values on brands may be a bit spurious: Millward Brown, a consulting firm, argues that the top 100 brands worldwide were worth $2.6 trillion in 2013, up 7% on the previous year. But brands are certainly worth a lot of money. Mr Olins recognised two great truths about the modern capitalist economy. The first is that the most precious resource in a noisy, crowded market is people’s attention. The second is that consumers are not just looking for utility in the things they buy. They are also looking for meaning. “In the absence of a spiritual mentor,” he once declared, with his signature nonchalance, “the idea of what the brand stands for—‘Just Do It’, or whatever it is—is a substitute.”
Yet branding’s footprint is unlikely to be downsized soon. Attempts to put precise values on brands may be a bit spurious: Millward Brown, a consulting firm, argues that the top 100 brands worldwide were worth $2.6 trillion in 2013, up 7% on the previous year. But brands are certainly worth a lot of money. Mr Olins recognised two great truths about the modern capitalist economy. The first is that the most precious resource in a noisy, crowded market is people’s attention. The second is that consumers are not just looking for utility in the things they buy. They are also looking for meaning. “In the absence of a spiritual mentor,” he once declared, with his signature nonchalance, “the idea of what the brand stands for—‘Just Do It’, or whatever it is—is a substitute.”
Virtual reality is a brilliant new medium, but let's use it properly
http://www.theguardian.com/media-network/media-network-blog/2014/may/13/virtual-reality-creative-storytelling
Domestic VR headsets are becoming ever more sophisticated, affordable and wearable. So the entertainment, content and marketing industries have been handed near-limitless creative possibilities. The problem is that, as with any shiny new tech gliding its way into the public consciousness, the temptation to use it is so great that we can't all be trusted to use it wisely or well.
Domestic VR headsets are becoming ever more sophisticated, affordable and wearable. So the entertainment, content and marketing industries have been handed near-limitless creative possibilities. The problem is that, as with any shiny new tech gliding its way into the public consciousness, the temptation to use it is so great that we can't all be trusted to use it wisely or well.
Tuesday, May 13, 2014
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