A patent filed by the e-commerce giant last December reveals the plan for 'anticipatory shipping' - using big data to predict what customers will buy
By analysing a wealth of user data including wish-lists, shopping cart contents, previous orders and even how long a mouse cursor pauses over an item, Amazon is confident it could figure out what you’re going to buy before you do.
Although the scheme sounds slightly far-fetched, it chimes with a growing trend amongst technology companies to leverage vast sets of user-data in predicting future action.
