Monday, April 28, 2014

How marketing is helping to marry profits & purpose

http://www.theguardian.com/media-network/media-network-blog/2014/apr/28/marketing-profits-purpose-whole-foods

Business decisions at US-based grocer Whole Foods market are informed by purpose and this is reflect
There has been much debate about whether companies are moral entities. The Rana Plaza factory collapse, which serves as a bleak reminder of how human life became the cost of maximising profits, shows how the bottom line of some of the brands involved have not been impacted one year on, according to a report in The Observer.