Wednesday, April 23, 2014

The Lego Movie: content marketing at its finest

http://www.theguardian.com/media-network/media-network-blog/2014/apr/17/lego-movie-content-marketing

lego movie
The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years. As the child grows up, they will inevitably feel nostalgic about the films they watched as a mite and watch them again in adulthood, perhaps even showing it to a young relative and beginning the cycle again. Think about how Disney's hand-drawn classics have endured, or the acclaim that meets Pixar's more modern masterpieces; a lifetime or more of awareness is created.