57 Articles about Media : Omnicom-Publicis merger collapses

Thursday, May 8, 2014

Omnicom-Publicis merger collapses

http://www.theguardian.com/media/2014/may/09/omnicom-publicis-merger-collapses

Maurice Levy, John Wren...Maurice Levy, left, Chief Executive of French advertising group Publicis, and John Wren, head of Omnicom Group exchange a pencil during a joint signature prior to a news conference in Paris, France,

Maurice Levy, John Wren...Maurice Levy, left, Chief Executive of French advertising group Publicis, and John Wren, head of Omnicom Group exchange a pencil during a joint signature prior to a news conference in Paris, France,

Wren and Levy originally celebrated the announced deal with champagne toasts in Paris, saying it would enable them to better compete with the likes of Google and Facebook that dominate digital advertising, which accounts for nearly a quarter of global marketing spending.

Brian Wieser, a senior analyst at Pivotal Research, said consolidation in the industry was still on the table and other deals could happen with agencies such as Interpublic Group or Havas.

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/10818432/Publicis-and-Omnicom-abandon-35bn-merger.html