Car giant to hand out 100 cars to bloggers and tweeters in exchange for their contributions on the Fiesta driving experience
Those wishing to become a Ford "agent" can apply through a specially established website, listing their presence across various social networking websites alongside a video application. An advertising video played at the Ford event on Tuesday said the 100 people will "create cool shareable content and become celebs of the social space", with the possibility of seeing their faces "in print ads, and maybe even on TV".
