http://www.ft.com/intl/cms/s/2/15fe6c4a-3127-11e5-8873-775ba7c2ea3d.html
For the past few years, companies have started to pay for exposure to his audience. Clients ranging from Burger King to Virgin Mobile to Stella Artois have all hired him as an “influencer” to feature product placement in his posts.
©James Ferguson