A British fashion giant is banking on technology to lure back customers
Her most controversial plan is called “Customer 360”. The aim is to entice
customers to allow Burberry to record their buying history, shopping preferences
and fashion phobias in a digital profile, which can be accessed by sales staff
using hand-held tablets. Using it, an assistant can tell what a customer in
Brazil last bought on a stopover in Paris—and what they last said about Burberry
on Twitter.
