One of his frustrations is that few people appreciate his business, and most heavily underestimate its value. Musicals are expensive to keep running — a top musical has weekly costs of between £150,000 and £250,000 — and revenues have to be split between theatres, producers, writers and other rights holders. But they amass very large sums over time. Avatar, the biggest-grossing film in Hollywood history, took $2.9bn at the box office. Phantom’s box-office sales are more than twice that — $6bn to date, while Les Misérables is just behind at $5.5bn.
Saturday, January 16, 2016
Cameron Mackintosh - Risky musical theatre business into a billion-pound cash machine
http://www.ft.com/intl/cms/s/2/af6b04f6-ba34-11e5-bf7e-8a339b6f2164.html
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sOFzEwUV2qVWt8OFj0Q7Z-aud_o3JVfk3Rij4ojEDbfs_wq_M-7kpKI1ZRjeckTN1P0WVb3oeVhUYBwjK7XHXH21944oHiQd_VLGn2HmY6Ksk8nxijfftgl7JYXCJeJg7UIzgcu6zPo1CB9v4Mkxcnxw=s0-d)
One of his frustrations is that few people appreciate his business, and most heavily underestimate its value. Musicals are expensive to keep running — a top musical has weekly costs of between £150,000 and £250,000 — and revenues have to be split between theatres, producers, writers and other rights holders. But they amass very large sums over time. Avatar, the biggest-grossing film in Hollywood history, took $2.9bn at the box office. Phantom’s box-office sales are more than twice that — $6bn to date, while Les Misérables is just behind at $5.5bn.
One of his frustrations is that few people appreciate his business, and most heavily underestimate its value. Musicals are expensive to keep running — a top musical has weekly costs of between £150,000 and £250,000 — and revenues have to be split between theatres, producers, writers and other rights holders. But they amass very large sums over time. Avatar, the biggest-grossing film in Hollywood history, took $2.9bn at the box office. Phantom’s box-office sales are more than twice that — $6bn to date, while Les Misérables is just behind at $5.5bn.