As with the fate of so many social networks, news of Friends Reunited’s closure was greeted with surprise that it had been continuing at all. Since its peak in 2005, when it was sold to ITV for £175m, the site’s key demographic – old people who wanted to snoop on the loves of their teenage years – had been in steady decline, cannibalised by Facebook stalking, LinkedIn lurking and a quick Google Image search.
Wednesday, January 20, 2016
RIP Friends Reunited – but what else is lurking in the social media graveyard?
http://www.theguardian.com/technology/shortcuts/2016/jan/19/rip-friends-reunited-what-else-is-lurking-in-social-media-graveyard-
As with the fate of so many social networks, news of Friends Reunited’s closure was greeted with surprise that it had been continuing at all. Since its peak in 2005, when it was sold to ITV for £175m, the site’s key demographic – old people who wanted to snoop on the loves of their teenage years – had been in steady decline, cannibalised by Facebook stalking, LinkedIn lurking and a quick Google Image search.
As with the fate of so many social networks, news of Friends Reunited’s closure was greeted with surprise that it had been continuing at all. Since its peak in 2005, when it was sold to ITV for £175m, the site’s key demographic – old people who wanted to snoop on the loves of their teenage years – had been in steady decline, cannibalised by Facebook stalking, LinkedIn lurking and a quick Google Image search.