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Sunday, June 4, 2017

How Lego clicked: the super brand that reinvented itself

https://www.theguardian.com/lifeandstyle/2017/jun/04/how-lego-clicked-the-super-brand-that-reinvented-itself


CEO Jørgen Vig Knudstorp’s Minifigure.
Posted by Gareth Brown at 1:34 AM
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