Studio and cinema executives argue that the secular trend in American film habits is less about decline than a change in tastes. Jeffrey Katzenberg, a former head of Disney’s film studio and co-founder of DreamWorks Animation, observes that American film-going has evolved from a “blue collar egalitarian” habit to a more “upscale” experience, at cinemas with luxuriant comforts and IMAX and 3D screens. That may be true, but there is a limit to how long new technology can justify rising ticket prices for the silver screen.
