Monday, January 21, 2013

Lionel Barber's email to FT staff outlining digital-first strategy

Editor's email to staff outlines detailed proposals for reshaping the paper for the digital age

"Our common cause is to secure the FT's future in an increasingly competitive market, where old titles are being routinely disrupted by new entrants such as Google and LinkedIn and Twitter. The FT's brand of accurate, authoritative journalism can thrive, but only if it adapts to the demands of our readers in digital and in print, still a vital source of advertising revenues"

"My visit to Silicon Valley last September confirmed the speed of change. Our competitors are harnessing technology to revolutionise the news business through aggregation, personalisation and social media. Mobile alone, for example, now accounts for 25 per cent of all the FT's digital traffic. It would be reckless for us to stand still"