Monday, January 7, 2019

Disney goes back to the future

https://www.economist.com/books-and-arts/2019/01/05/disney-goes-back-to-the-future

“Cinderella” (2015) made $535m from a budget of $95m. “The Jungle Book” (2016) took $963m from $175m. The $300m marketing and production budget of “Beauty and the Beast” (2017), starring Emma Watson, Emma Thompson, Ewan McGregor and Ian McKellen, made it the most expensive musical ever. Within ten days of its release it was the highest-grossing film of its genre, eventually making $1.2bn in ticket sales. According to the Hollywood Reporter, Disney has been the most profitable studio for the past four years, earning more than $7bn at the global box office in 2016 and 2018. Its share price has risen by more than 150% since 2012.