Tennis star's commercial income estimated at £7m-£8m. 'He could triple his earnings, it is that significant'
"Off court, he could triple his earnings on the back of this, it is that significant," says Nigel Currie, director of Brand Rapport, whose clients include Jaguar and Vodafone. "Golf and tennis are two of the richest and two of the most global sports, so when you reach the top in this sports, the possibilities are boundless," he said.
Currie believes companies such as Gillette, which has sponsored Beckham, Tiger Woods and Thierry Henry, make a bee-line for people such as Murray because their global recognition delivers eyeballs in every corner of the world.
"I think it will be the big global brands, like the ones we have seen in the Olympics – the Samsungs, the Visas, the McDonald's and Coca-Colas that go for it," Currie says.
