...Comcast-watchers worry about football. Sky has top-flight football rights, such as the Premier League in Britain, a huge draw for customers. But these are put up for sale every three years, and would become more expensive if a new competitor, like Amazon or Facebook, bid. Yet the tech giants have yet to show real interest in sports rights, and it may be years before they can reliably deliver live events to millions of viewers concurrently. Britain is short on high-speed fibre connections. Mr Darroch says if he tried to deliver Sky Sports entirely over Britain’s broadband infrastructure, “it would simply crash”.
