http://www.telegraph.co.uk/film/avatar/james-cameron-box-office-cultural-impact/
The past several years have been untroubled by Avatar video games or novels. Cosplayers have shown little inclination to dress as Na'vi, the long-limbed natives of the lush and deadly moon Pandora. Cameron's bestiary of exotic monsters – a blur of boggle-eyed nightmares such as "Leonopteryx", "Stingbat", " Direhorse" – has gained minimal traction in the fan community. Avatar, it seems, is a sandbox nobody wants to play in.