https://www.theguardian.com/world/2019/dec/12/russian-tv-axes-show-starring-ukraines-leader-after-putin-joke-volodymyr-zelenskiy
The word Hublot resembles another that translates, less crudely, to the word “dick” in Russian’s swearing sub-language known as Mat. The phrase “Putin’s a dick”, using the swearword, became a popular slogan in Ukraine after the outbreak of the conflict in south-east Ukraine, and could be heard at anti-Putin rallies and seen in graffiti dabbed on walls across Ukraine.