The rise of content marketing does not mean the death of traditional advertising
The full report is here, but the findings include:
• £4bn is now spent annually on owned media in the UK, a result of a 25% net increase in each of the last two years
• The four most used marketing channels (by volume of marketers using them) are owned
• Paid and owned media are demonstrably stronger together, with marketers showing a strong appetite to work in this way
• Owned media works best at delivering brand promises
In short, this research illustrates that paid media can drive audiences to owned media, turning brands' content and channels into sustainable, valuable assets - which in turn can also make paid media investment more effective.
Tuesday, November 19, 2013
Alexander Lebedev has a new role - as an investigative journalist
http://www.theguardian.com/media/greenslade/2013/nov/19/alexander-lebedev-newspapers
Alexander Lebedev, the man who bought The Independent and London Evening Standard, has taken on a newspaper job. He has become head of the investigative team at his Russian newspaper, Novaya Gazeta, reports the New York Times.
He also owns, as the NY Times does report, what is claimed to be the largest potato farm in Europe. It's in the region of Tula, where Lebedev is serving out his sentence of 150 hours of community service, repairing kindergartens, for punching a man on a TV talk show.
Alexander Lebedev, the man who bought The Independent and London Evening Standard, has taken on a newspaper job. He has become head of the investigative team at his Russian newspaper, Novaya Gazeta, reports the New York Times.
He also owns, as the NY Times does report, what is claimed to be the largest potato farm in Europe. It's in the region of Tula, where Lebedev is serving out his sentence of 150 hours of community service, repairing kindergartens, for punching a man on a TV talk show.
Ubiquitous cameras - The people’s panopticon
It is getting ever easier to record anything, or everything, that you see. This opens fascinating possibilities—and alarming ones
Take, for example, an idea on which Google applied for a patent in 2011: a camera that would keep track of which adverts and billboards its wearer noticed, and of any emotional responses they evoked. Glass cannot analyse its wearers’ world, or its wearers, anything like this well yet, and many companies patent ideas without planning to make use of them. But it is hardly paranoid to think that a company which says its mission is “to organise the world’s information and make it universally accessible and useful” might be interested in looking over its users’ shoulders, if it can find a way to do so that they will think helpful and not find intrusive. If it could do so usefully and acceptably enough, Google could help users interrogate their own histories in much the same way as they now search for weather forecasts and celebrity news.
Take, for example, an idea on which Google applied for a patent in 2011: a camera that would keep track of which adverts and billboards its wearer noticed, and of any emotional responses they evoked. Glass cannot analyse its wearers’ world, or its wearers, anything like this well yet, and many companies patent ideas without planning to make use of them. But it is hardly paranoid to think that a company which says its mission is “to organise the world’s information and make it universally accessible and useful” might be interested in looking over its users’ shoulders, if it can find a way to do so that they will think helpful and not find intrusive. If it could do so usefully and acceptably enough, Google could help users interrogate their own histories in much the same way as they now search for weather forecasts and celebrity news.
The Future of Media - New York Times
Predicting the outcome of a revolution is a fool’s game. Still, a few things are clear, even today, about the changes we are living through in the world of information, entertainment and communications.
“You could argue that the future is already here, that the factors that will determine the future are already here,” said Mr. Fenez, at PWC. “We just haven’t seen the full impact. All we can really talk about is the pace and the color of the future in different markets.”
The old centers of media creation and consumption, the United States and Europe, will feel new competition from faster-growing regions: Asia, of course, but also Latin America, Africa and others. When that happens, media content, still dominated by Western notions of what constitutes news and entertainment, will have to adapt, too.
A recent study by Cisco Systems, a provider of networking equipment, underlines the uncertainties. By 2017, it says, revenue in the media industry — defined broadly as everything from the sale of content to the provision of Internet access — could do anything from shrink slightly from the current level of just under $1 trillion to more than double. That is only four years from now.
“You could argue that the future is already here, that the factors that will determine the future are already here,” said Mr. Fenez, at PWC. “We just haven’t seen the full impact. All we can really talk about is the pace and the color of the future in different markets.”
The old centers of media creation and consumption, the United States and Europe, will feel new competition from faster-growing regions: Asia, of course, but also Latin America, Africa and others. When that happens, media content, still dominated by Western notions of what constitutes news and entertainment, will have to adapt, too.
A recent study by Cisco Systems, a provider of networking equipment, underlines the uncertainties. By 2017, it says, revenue in the media industry — defined broadly as everything from the sale of content to the provision of Internet access — could do anything from shrink slightly from the current level of just under $1 trillion to more than double. That is only four years from now.
Pierre Omidyar and Glenn Greenwald's newsroom – the business model
In a previous Monday Note we looked at an ideal newsroom, today we look at the product and the business model
Profit or non-profit? Definitely for-profit!
Investigative journalism is a field in which the subscription model can work
Mobile should primarily be a news updating vector
Newsletters deserve particular attention
User profiling must allow the creation of several verticals
Web TV
Fact-checking
Other languages
A print version? Yes
Global Thinking
Profit or non-profit? Definitely for-profit!
Investigative journalism is a field in which the subscription model can work
Mobile should primarily be a news updating vector
Newsletters deserve particular attention
User profiling must allow the creation of several verticals
Web TV
Fact-checking
Other languages
A print version? Yes
Global Thinking
Monday, November 18, 2013
Viktor Yanukovich: Ukraine enigma at centre of EU-Russia contest
http://www.ft.com/intl/cms/s/0/190667ba-5048-11e3-befe-00144feabdc0.html?siteedition=intl#axzz2l1Lm3hkd
...despite the Ukrainian leadership’s proclaimed commitment to European integration, people who know him suggest Mr Yanukovich’s overriding goal is not westernising his country. It is ensuring that he, his circle and his business backers in Ukraine’s highly oligarchic system survive 2015 presidential elections and stay in power as long as possible.
Murdoch sale led to ruin of MySpace, says its co-founder
News Corp squandered $15bn of investors’ cash, Chris DeWolfe tells Katherine Rushton
“[Mr Murdoch] made a big blunder in announcing our potential revenues. He went to [Wall] Street and said, 'MySpace will do $1bn of revenue and $250m in profit’. The same year [2007], Facebook lost $250m on zero in revenue. They were building user experience while we were forced to muck up ours,” he told The Daily Telegraph.
News Corporation bought MySpace for $580m in 2005, when it was bigger than Facebook. However, in 2011 it offloaded the company to a consortium led by singer Justin Timberlake after it plummeted in popularity.
He also expressed confidence in the future of Facebook and Twitter, which many analysts fear could one day follow MySpace.
“There is this meme that now that mum and dad are on Facebook, the kids are going and it’s not cool any more, but I still see people checking in. It doesn’t feel like they have a huge runway for [user] growth, but they will keep finding new ways to monetise,” he said.
“[Mr Murdoch] made a big blunder in announcing our potential revenues. He went to [Wall] Street and said, 'MySpace will do $1bn of revenue and $250m in profit’. The same year [2007], Facebook lost $250m on zero in revenue. They were building user experience while we were forced to muck up ours,” he told The Daily Telegraph.
News Corporation bought MySpace for $580m in 2005, when it was bigger than Facebook. However, in 2011 it offloaded the company to a consortium led by singer Justin Timberlake after it plummeted in popularity.
He also expressed confidence in the future of Facebook and Twitter, which many analysts fear could one day follow MySpace.
“There is this meme that now that mum and dad are on Facebook, the kids are going and it’s not cool any more, but I still see people checking in. It doesn’t feel like they have a huge runway for [user] growth, but they will keep finding new ways to monetise,” he said.
Sunday, November 17, 2013
Politics, pop, scoops and Sloanes: how magazines helped shape society
http://www.theguardian.com/media/2013/nov/17/how-magazines-helped-shape-society
Hudson, who compiled the PPA's 100 moments in consultation with contacts across the industry, believes the magazine business still relies on bringing content to people in a way they can enjoy, whether online or in print.
Hudson, who compiled the PPA's 100 moments in consultation with contacts across the industry, believes the magazine business still relies on bringing content to people in a way they can enjoy, whether online or in print.
Barry McIlheney, the PPA's chief executive and a former editor of music title Smash Hits and movie magazine Empire, is also heartened to see that reports of the death of print magazines have been exaggerated.
"I kept being told that print was over at conferences, but it doesn't seem to be true," he said. "Things look very different now to even five years ago. Print magazines go very deep into the affections of their readers and many are also working really well on tablets: a high percentage of the top 50 rated apps are magazines."
While McIlheney regrets that Smash Hits is no longer on the newsstands and selling a million copies an issue, he celebrates the survival of Empire, which he launched. "It is still going stronger than ever."
How Volvo Created the Jean-Claude Van Damme ‘Epic Split’ Video
http://blogs.wsj.com/speakeasy/2013/11/15/how-volvo-created-the-jean-claude-van-damme-video/
The “Epic Split” video is part of a series produced by Volvo Trucks that features daring stunts meant to illustrate innovations in its vehicles. A previous video dubbed “The Ballerina Stunt” filmed two trucks speeding toward a tunnel, with a woman crossing a slack line between them before they hit the tunnel. That video also went viral, getting more than 7 million views.
The “Epic Split” video is part of a series produced by Volvo Trucks that features daring stunts meant to illustrate innovations in its vehicles. A previous video dubbed “The Ballerina Stunt” filmed two trucks speeding toward a tunnel, with a woman crossing a slack line between them before they hit the tunnel. That video also went viral, getting more than 7 million views.
Snapchat's Evan Spiegel: 'Deleting should be the default'
http://www.telegraph.co.uk/technology/social-media/10452668/Snapchats-Evan-Spiegel-Deleting-should-be-the-default.html
“Snapchat changed that perception of deleting something as bad. Online typically you delete something if it’s bad or if it’s really embarrassing. What Snapchat said was if we try to model conversations as they occur they’re largely ephemeral. We may try to write down and save the really special moments, but by and large we just try to let everything go. We remember it but we don’t try to save it.” Spiegel argues the mass of material gathering online makes it hard to curate or find what’s special.
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