Sunday, November 17, 2013

Politics, pop, scoops and Sloanes: how magazines helped shape society

http://www.theguardian.com/media/2013/nov/17/how-magazines-helped-shape-society

Hudson, who compiled the PPA's 100 moments in consultation with contacts across the industry, believes the magazine business still relies on bringing content to people in a way they can enjoy, whether online or in print.

Barry McIlheney, the PPA's chief executive and a former editor of music title Smash Hits and movie magazine Empire, is also heartened to see that reports of the death of print magazines have been exaggerated.
"I kept being told that print was over at conferences, but it doesn't seem to be true," he said. "Things look very different now to even five years ago. Print magazines go very deep into the affections of their readers and many are also working really well on tablets: a high percentage of the top 50 rated apps are magazines."
While McIlheney regrets that Smash Hits is no longer on the newsstands and selling a million copies an issue, he celebrates the survival of Empire, which he launched. "It is still going stronger than ever."