“Snapchat changed that perception of deleting something as bad. Online typically you delete something if it’s bad or if it’s really embarrassing. What Snapchat said was if we try to model conversations as they occur they’re largely ephemeral. We may try to write down and save the really special moments, but by and large we just try to let everything go. We remember it but we don’t try to save it.” Spiegel argues the mass of material gathering online makes it hard to curate or find what’s special.
