The eternal battle between Procter & Gamble and Unilever is intensifying in the developing world
'Whereas both firms have innovation centres around the world, P&G’s
Cincinnati focus may have made it less effective than Unilever at
“distributed innovation”. Consumers in Britain, continental Europe and
Turkey have embraced Knorr Stock Pot, a bouillon jelly developed for
Chinese consumers, who disliked existing packaged soup. Likewise, Clear,
an anti-dandruff shampoo designed for China, where hair is thick, black
and infrequently washed, is now being rolled out in America'
