Salman Chaudhry, analyst at the research firm Context, said: "Overall, we shouldn't expect this particular tablet to take on the iPad despite Google's efforts to differentiate it. Lessons haven't been learnt from previous tablet failures. The seven-inch tablets – RIM Playbook, HTC Flyer – have been by and large unsuccessful, and are only really suitable for content consumption." He added: "Against this backdrop, strategy needs to be more aligned towards the Kindle Fire's purely 'content-consumption' orientated device. However, if Google is looking to take a bite out of Amazon's share, it will find that it's competing against a much more well-developed entertainment-orientated platform with huge, well-organised catalogues of books and media content."
