The top 10 viral marketing videos of 2013 have been announced, but what does it take for a campaign to go viral?
"It's rare that content (especially branded content) gets traction without a large media spend behind it, or at least a large amount of money to kickstart initial interest"
2013 Top Ten Viral Videos
Dove - Real Beauty Sketches: 135,838,683 views
Turkish Airlines - The Selfie Shootout: 133,722,104 views
Volvo Trucks - Epic Split: Live Test 6: 102,430,941 views
Google - Chrome For: 95,598,261 views
Evian - Baby & Me: 75,779,488 views
Intel/Toshiba - The Power Inside: 70,052,385 views
5-Hour Energy - 5-Hour Energy Helps Amazing People: 67,860,563 views
Jay-Z - Magna Carta Holy Grail: 57,344,188
YouTube - What Does 2013 Say?: 56,230,354
Miami Heat - Harlem Shake Miami Heat Edition: 55,087,246
Source: Visible Measures (As of 24 December 2013)
