1) We are all quite average
2) We are visual creatures
3) We are like our friends
4) We are too lazy to express our views
5) We are at best self-interested – at worst, self-obsessed
6) Extensive lists are bound to include some sensible arguments
7) Its posts are quirky, cheeky and imaginative
8) It does not take itself too seriously
9) It's got structure, without being fully predictable
10) Quantity does lead to quality (eventually)
11) We love lists
12) We love to share and discuss our values
13) Conventional news is way more boring
14) It wants to know us, and it does know us
15) It's not about who says, but what is said
16) Its posts are current but timeless; polarising but uncontroversial
17) We are bored (even though we are busy and time-deprived)
18) We are busy and time-deprived
Buzzfeed's Jonah Peretti on how ideas travel on the social web - video
Buzzfeed's Jonah Peretti on how ideas travel on the social web - video
