Curling is imbued with a lot of what makes people talk about something in social media. Curling’s fascinating; it deceivingly looks like something we all think we can do. And the thought of it can be funny: Grown people carrying a big brush and chasing a stone down a sheet of ice. It might surprise you to know that curling interest surpasses figure skating during the Olympics, based upon our review of Google searches.
You can’t argue with the data; curling has captured our interest. It’s time for an advertiser to own a piece of the competition and celebrate the fun. And if you still don’t believe it, post some pictures rounding the internet of the 22 year old Russian curler on your Facebook page, and see how your virality scores improve.
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