More than that, IMDb is also a symbol of the changing value of data. What began as trivia could soon be integral to the process of making movies itself. IMDb was bought by Amazon in 1998 (the price has never been disclosed), right at the beginning of the internet giant’s quest to understand the world’s consumer habits and sell us what we want. Now IMDb and Amazon are part of a changing Hollywood, trying to use our clicks, our comments, our ratings – even our ideas – to create the next billion-dollar franchise, the next Breaking Bad.
