"To conclude the day’s worth of reflections by global CMOs at the Big Rethink conference, The Economist Group asked me to lay out my broad view of the future of marketing"
I see six transformative mega-trends that will radically reshape marketing in the very near future:
1. The addressable customer
2. Technodiversity
3. Advertising’s hollow middle
4. Invisible threats
5. Two minds of marketing
6. The vanishing CMO
