Is this the woman who killed off the lads' mag?

http://www.telegraph.co.uk/men/thinking-man/is-this-the-woman-who-killed-off-the-lads-mag/

Latest figures show more than 33,450,000 web users a month are visiting the site, which is followed on Facebook by half of all British men aged 18 to 24, plus a growing number of 13- to 17-year-old boys. It has become one of the most visited websites in the UK, reportedly receiving more traffic than both LinkedIn and PayPal. In the week it was announced that publication of “lads’ mags” FHM and Zoo was being suspended, these figures are particularly significant.

http://www.theguardian.com/media/2015/nov/22/men-behaving-better-lads-mags-digital