... firms in other industries believe that virtual reality has potential to change their businesses and the way they interact with consumers. “People are valuing experiences more than things,” says Raja Rajamannar, chief marketing officer of MasterCard. The credit-card company is discussing how it might use virtual-reality technology to give customers insights into places they would like to visit and hotels where they could stay. Advertisers and even newspapers (see article) are thinking of how to use it to reach people in clever, attention-grabbing ways. Ford is using Oculus headsets to help its designers see what new cars will look like before they are built. Industries that train through simulation, from aviation to medicine, will derive clear benefits from virtual reality.
