Given that a number of prominent actors—Matt Damon, Sigourney Weaver, George Clooney, Jodie Foster and Sylvester Stallone, to name a handful—are in favour of gun control, a public repudiation of firearms would have a significant effect on the industry. It would help, too, if free advertising was eradicated by film companies by demanding expensive product placement contracts from manufacturers. Actions films and the requisite guns would of course still have a place on the silver screen—but it might limit the collateral damage.
