Oreo kicked off the year with a brilliant, impromptu online ad during the Super Bowl, the success of which inspired countless other real-time marketing campaigns, many of which fell short.
Tech companies like Samsung and Google aired clever commercials to introduce new products to consumers, while BlackBerry struggled to reintroduce itself in a make or break marketing campaign.
Chipotle received a fair amount of criticism for an online promotion that involved faking a Twitter hack, but earned widespread praise a couple months later for an animated video about the perils of processed foods.
