YouTube, the Google-owned video website, is to offer paid subscriptions to some premium content later this year.
Google began investing heavily in
original video content in late 2011, providing funds to film makers in the form
of an advance against future advertising revenues.
According to eMarketer, a research firm, advertising spending on digital
video in the US grew by 47 per cent to $2.9bn (£1.84bn) last year but is dwarfed
by the $65bn spent on television advertisements.
Television made up about 40 per cent of total media spending in the US in
2012, according to eMarketer, compared with less than 2 per cent from online
video
Wednesday, January 30, 2013
Getting more out of your Big Data
Markets, people's needs, and your competitors all change. So to make the most of your data you need to apply context
We are working with a retail client who surfaces product recommendations based on what people are looking at. I have on my list a great film, One Flew Over the Cuckoos Nest, and also a great book, To Kill a Mockingbird. Without context, it looks like I am fascinated by birds and would possibly love to see recommendations for books on birds. With context, perhaps I am far more interested in late 20th century American classics.
We are working with a retail client who surfaces product recommendations based on what people are looking at. I have on my list a great film, One Flew Over the Cuckoos Nest, and also a great book, To Kill a Mockingbird. Without context, it looks like I am fascinated by birds and would possibly love to see recommendations for books on birds. With context, perhaps I am far more interested in late 20th century American classics.
Qiwi Lands in Manhattan
A new wave of Russian immigrants has landed in the United States, but they represent a technical accomplishment and not huddled masses.
The devices, widely used by Russians to pay for mobile and Internet services, will be in test mode during 2013. Based on the results, Qiwi will decide whether to start commercial operations.
The U.S. market has less potential for payment terminal operators than Russia, as most Americans have postpaid cell phone plans, with fees charged directly to a customer’s credit card, said Ilya Rachenkov, an analyst with Investkafe.
But the large size of the population and the high cost of mobile services compared with Russian tariffs could generate profit for terminal operators, he added.
The devices, widely used by Russians to pay for mobile and Internet services, will be in test mode during 2013. Based on the results, Qiwi will decide whether to start commercial operations.
The U.S. market has less potential for payment terminal operators than Russia, as most Americans have postpaid cell phone plans, with fees charged directly to a customer’s credit card, said Ilya Rachenkov, an analyst with Investkafe.
But the large size of the population and the high cost of mobile services compared with Russian tariffs could generate profit for terminal operators, he added.
New Conference Speaker - Kate Partridge, Russia Today
Kate Partridge is a Sports presenter at RT
Kate joined IMG, and worked in various roles including AP on the Premier League, French League and Mainsail programmes, presenter on the Total Rugby radio show, and multi-media news editor on the Essential Sports, French League and HSBC Golf websites, and has covered sporting events worldwide.
She then freelanced at Setanta Sports News as a journalist and news editor, along with sub-editing and picture editing at the Daily Mail online sports desk before joining RT in November 2009.
Kate joined IMG, and worked in various roles including AP on the Premier League, French League and Mainsail programmes, presenter on the Total Rugby radio show, and multi-media news editor on the Essential Sports, French League and HSBC Golf websites, and has covered sporting events worldwide.
She then freelanced at Setanta Sports News as a journalist and news editor, along with sub-editing and picture editing at the Daily Mail online sports desk before joining RT in November 2009.
Lessons From 4 Killer UGC Campaigns
Burberry's Art of the Trench campaign redefined UGC in the digital era. It's simple, really — the best way to show how great your product is is to show real, fashionable people wearing your product ... and looking damn good doing so.
Last summer, apparel company Free People began integrating consumer Instagram photos onto product pages for its denim jeans. Doritos put its Super Bowl commercials in the hands of chip eaters — and it worked. Ray-Ban worked with Breakfast to create "mosaic" billboards in real time by pulling in Instagrams from a three-day music festival.
Last summer, apparel company Free People began integrating consumer Instagram photos onto product pages for its denim jeans. Doritos put its Super Bowl commercials in the hands of chip eaters — and it worked. Ray-Ban worked with Breakfast to create "mosaic" billboards in real time by pulling in Instagrams from a three-day music festival.
Obama: 'Instagram Started With the Help of an Immigrant'
President Obama highlighted the story of Brazil-born Instagram co-founder Mike Krieger during an address on comprehensive immigration reform Tuesday
"Instagram was started with the help of an immigrant who studied here and that stayed here," said Obama, referencing Krieger while making the argument that many immigrants benefit the U.S. economy. "Right now in one of those classrooms there's a student wrestling with how to turn their big idea, their Intel or Instagram into a big business."
Krieger was born in Sao Paulo and moved to California in 2004 to pursue an education in computer science and cognitive science at Stanford University. After he graduated, he worked for a year on an F-1 student visa. He later applied for and received an H-1B high-skilled worker visa, according to his White House biography.
Krieger joined with fellow Instagram co-founder Kevin Systrom to launch the company in 2010. It was acquired by Facebook for $1 billion in cash and stock in April 2012.
"Instagram was started with the help of an immigrant who studied here and that stayed here," said Obama, referencing Krieger while making the argument that many immigrants benefit the U.S. economy. "Right now in one of those classrooms there's a student wrestling with how to turn their big idea, their Intel or Instagram into a big business."
Krieger was born in Sao Paulo and moved to California in 2004 to pursue an education in computer science and cognitive science at Stanford University. After he graduated, he worked for a year on an F-1 student visa. He later applied for and received an H-1B high-skilled worker visa, according to his White House biography.
Krieger joined with fellow Instagram co-founder Kevin Systrom to launch the company in 2010. It was acquired by Facebook for $1 billion in cash and stock in April 2012.
Turkey on verge of Media Revolution
The concept of the newspaper is changing drastically for the new Turkish generation born in the 90s. These “digital natives” have been born into a world of new technologies that are now standard for their generation. And compared with the demographics of many countries in the West, this generation represents a very large percentage of the Turkish public.
A rapidly growing, digitally native population is bound to heavily disrupt the Turkish media infrastructure. With reader behavior changing fast, only the publications who correctly understand the new generation’s habits will have the chance to survive.
A rapidly growing, digitally native population is bound to heavily disrupt the Turkish media infrastructure. With reader behavior changing fast, only the publications who correctly understand the new generation’s habits will have the chance to survive.
Tuesday, January 29, 2013
"What Russians Dream About"
The report describes Russians' dreams of the future for themselves, their families and their country.
Sociologists also asked respondents which classic fairy tale best exemplified their dreams. Forty percent of those surveyed — and 60 percent of women — chose Cinderella because of her miraculous transformation from a poor maiden into a princess. This coincides with the dream of Russian women to achieve happiness through humility and a good dose of good luck.
It was no surprise that Russian men preferred the Yemelya fairy tale in which the main hero catches a pike through a hole in the ice and the fish promises to grant his wishes. Thus, Russian men also prefer the notion that good luck will be their saving grace. (Hard, honest work seems to play a less important role.)
Sociologists also asked respondents which classic fairy tale best exemplified their dreams. Forty percent of those surveyed — and 60 percent of women — chose Cinderella because of her miraculous transformation from a poor maiden into a princess. This coincides with the dream of Russian women to achieve happiness through humility and a good dose of good luck.
It was no surprise that Russian men preferred the Yemelya fairy tale in which the main hero catches a pike through a hole in the ice and the fish promises to grant his wishes. Thus, Russian men also prefer the notion that good luck will be their saving grace. (Hard, honest work seems to play a less important role.)
Rory Sutherland: Life lessons from an ad man
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.
An immediate understanding of the possibilities of digital technology and the Internet powered Sutherland's meteoric rise. He continues to provide insight into advertising in the age of the Internet and social media through his blog at Campaign's Brand Republic site, his column "The Wiki Man" at The Spectator and his busy Twitter account.
An immediate understanding of the possibilities of digital technology and the Internet powered Sutherland's meteoric rise. He continues to provide insight into advertising in the age of the Internet and social media through his blog at Campaign's Brand Republic site, his column "The Wiki Man" at The Spectator and his busy Twitter account.
Monday, January 28, 2013
JJ Abrams: The Mystery Box TED talk
"The creation of media is everywhere"
As the Emmy-winning creator of the smart, addictive TV dramas Lost, Alias and Felicity, J.J. Abrams' name looms large on the small screen. As the writer/director behind the blockbuster explode-a-thon Mission: Impossible III, Cloverfield and the new Star Trek movie, these days Abrams also rules the big screen -- bringing his eye for telling detail and emotional connection to larger-than-life stories.
Abrams' enthusiasm -- for the construction of Kleenex boxes, for the quiet moments between shark attacks in Jaws, for today's filmmaking technologies, and above all for the potent mystery of an unopened package -- is incredibly infectious.
As the Emmy-winning creator of the smart, addictive TV dramas Lost, Alias and Felicity, J.J. Abrams' name looms large on the small screen. As the writer/director behind the blockbuster explode-a-thon Mission: Impossible III, Cloverfield and the new Star Trek movie, these days Abrams also rules the big screen -- bringing his eye for telling detail and emotional connection to larger-than-life stories.
Abrams' enthusiasm -- for the construction of Kleenex boxes, for the quiet moments between shark attacks in Jaws, for today's filmmaking technologies, and above all for the potent mystery of an unopened package -- is incredibly infectious.
Digital Strategy - Lessons from Lindsay Lohan
http://www.slideshare.net/krhen2/a-digital-strategy-for-lindsay-lohan
It doesn't have to be a fun digital strategy for a film star, but remember to take every opportunity to flex your creative muscles and don't be afraid to show off your skills outside of the day job
The funny thing about people who work in advertising is that we are often the worst at advertising ourselves. Nowhere is this more true than for planners. Creatives have a finished product that they can exhibit, whereas planners are often working on presentations that never see the light of day. This makes it hard for them in two respects. Firstly, due to the lack of work being published, it's difficult to get a clear picture of what everyone else in the industry is doing; how they think and approach the art of planning. So it's hard to learn from other people's work.
It doesn't have to be a fun digital strategy for a film star, but remember to take every opportunity to flex your creative muscles and don't be afraid to show off your skills outside of the day job
The funny thing about people who work in advertising is that we are often the worst at advertising ourselves. Nowhere is this more true than for planners. Creatives have a finished product that they can exhibit, whereas planners are often working on presentations that never see the light of day. This makes it hard for them in two respects. Firstly, due to the lack of work being published, it's difficult to get a clear picture of what everyone else in the industry is doing; how they think and approach the art of planning. So it's hard to learn from other people's work.
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