57 Articles about Media

Wednesday, January 30, 2013

Lessons From 4 Killer UGC Campaigns

Burberry's Art of the Trench campaign redefined UGC in the digital era. It's simple, really — the best way to show how great your product is is to show real, fashionable people wearing your product ... and looking damn good doing so.

Last summer, apparel company Free People began integrating consumer Instagram photos onto product pages for its denim jeans. Doritos put its Super Bowl commercials in the hands of chip eaters — and it worked. Ray-Ban worked with Breakfast to create "mosaic" billboards in real time by pulling in Instagrams from a three-day music festival.
Posted by Gareth Brown at 4:58 AM
Email ThisBlogThis!Share to XShare to FacebookShare to Pinterest
Newer Post Older Post Home

Total Pageviews

Popular Posts

  • Russian newspaper staff rebel against editor accused of censorship
  • An in-depth look into the spangly vortex that is the infamous song contest, held this year in Malmö
  • Twitter turns to TV ads to drive traffic
  • Skyfall - Empire Review
  • From Hovis to Hollywood: how Ridley Scott and Britain's ad men reinvented the blockbuster
  • Establishing identity is a vital, risky and changing business
  • 4 management lessons from Amazon
  • Are investors too optimistic about Amazon?
  • Channels spawned by YouTube are making a fortune...
  • Ad break: 3 mobile 'Sing It Kitty', Channel 4 'Live From Space', Coca-Cola

History of Advertising

History of Advertising

Latest Media News

  • Mashable!
    Upgrade your OS to Windows 11 Pro for $15 right now
    2 hours ago
  • NYT > Media & Advertising
    Trump and Paramount in ‘Advanced’ Talks to Settle ‘60 Minutes’ Suit
    9 hours ago
  • AdWeek: AdFreak
    Gray Names Jessica Laszewski GM of WSAW in Wisconsin
    11 hours ago
  • Media news, UK and world media comment and analysis | guardian.co.uk
    Sandy Gall obituary
    14 hours ago
  • FT.com - Media
    South Korea’s BTS fuels hope of K-pop boost
    4 days ago
  • Lean Back 2.0
    Gone fishing
    8 years ago

57 Rules of Media

57 Rules of Media

Blog Archive

  • ►  2023 (1)
    • ►  May (1)
  • ►  2020 (12)
    • ►  June (1)
    • ►  May (5)
    • ►  April (6)
  • ►  2019 (40)
    • ►  December (10)
    • ►  November (4)
    • ►  September (1)
    • ►  May (1)
    • ►  March (6)
    • ►  February (6)
    • ►  January (12)
  • ►  2018 (53)
    • ►  December (10)
    • ►  November (13)
    • ►  October (3)
    • ►  September (6)
    • ►  August (5)
    • ►  July (2)
    • ►  June (3)
    • ►  May (4)
    • ►  April (6)
    • ►  March (1)
  • ►  2017 (58)
    • ►  December (12)
    • ►  November (15)
    • ►  October (12)
    • ►  July (2)
    • ►  June (1)
    • ►  May (4)
    • ►  April (2)
    • ►  March (4)
    • ►  February (2)
    • ►  January (4)
  • ►  2016 (177)
    • ►  December (9)
    • ►  November (12)
    • ►  October (24)
    • ►  September (7)
    • ►  August (2)
    • ►  July (4)
    • ►  June (1)
    • ►  May (4)
    • ►  April (22)
    • ►  March (33)
    • ►  February (26)
    • ►  January (33)
  • ►  2015 (162)
    • ►  December (18)
    • ►  November (31)
    • ►  October (10)
    • ►  September (8)
    • ►  August (13)
    • ►  July (6)
    • ►  June (5)
    • ►  April (20)
    • ►  March (40)
    • ►  February (7)
    • ►  January (4)
  • ►  2014 (361)
    • ►  December (2)
    • ►  November (6)
    • ►  October (3)
    • ►  September (2)
    • ►  August (1)
    • ►  June (8)
    • ►  May (70)
    • ►  April (50)
    • ►  March (77)
    • ►  February (69)
    • ►  January (73)
  • ▼  2013 (814)
    • ►  December (80)
    • ►  November (75)
    • ►  October (59)
    • ►  September (52)
    • ►  August (48)
    • ►  July (39)
    • ►  June (51)
    • ►  May (78)
    • ►  April (89)
    • ►  March (94)
    • ►  February (75)
    • ▼  January (74)
      • YouTube to introduce paid-for content this year
      • Getting more out of your Big Data
      • Qiwi Lands in Manhattan
      • New Conference Speaker - Kate Partridge, Russia Today
      • Lessons From 4 Killer UGC Campaigns
      • Obama: 'Instagram Started With the Help of an Immi...
      • Turkey on verge of Media Revolution
      • "What Russians Dream About"
      • Rory Sutherland: Life lessons from an ad man
      • JJ Abrams: The Mystery Box TED talk
      • Digital Strategy - Lessons from Lindsay Lohan
      • Django unboxed
      • Facebook Blocks Yandex App for U.S. Market
      • The Business of Campaigning
      • The future of television is 4K
      • Apple, Google & Facebook’s new HQs
      • Arsène’s austerity - Simon Kuper
      • Putin & the Monk
      • 8 Reasons Why JJ Abrams Is A Great Choice To Direc...
      • Outdoor advertising - Sexy...?
      • Lance Armstrong's reputation & the reaction of spo...
      • Has Apple peaked?
      • Football wealth
      • Homegrown Luxury Car Fails to Excite
      • It's never too late to revive a brand
      • Super Bowl Ads Will Be Heavy on Colas, Beers and Cars
      • SEO undermined content marketing yet created a dem...
      • Channels spawned by YouTube are making a fortune...
      • Apple shares tumble as sales lose their lustre
      • Why So Many Crazy Russian Car Crashes Are Caught O...
      • Zhirinovsky Wants to Ban English Words
      • How Social Media Could Land You Your Next Job
      • Sergey Brin spotted on New York subway wearing Goo...
      • 2012: The year in viral videos
      • Kim Dotcom - Mega Relaunch
      • Is our food shrinking?
      • Lionel Barber's email to FT staff outlining digita...
      • Celebrities Falling Over
      • A Reversal of Fortune in 2013 - New York Times
      • Simon Kuper - & the Oscar for best career goes to…
      • Google and the future of search
      • Written in the Stars - the Business of Astrology
      • TV and newspapers report decline in ad revenues du...
      • Skyfall Censored for Chinese market
      • Public Relations - Dan the (Not Mad) Man
      • Schumpeter - The best since sliced bread
      • Facebook - Search Me
      • Ann Rittenberg - Conference Speaker
      • Owen Matthews, Newsweek - Conference Speaker
      • Alan Ireland, mOcean, LA - Conference Speaker
      • Dr Harold Elletson
      • Leo Mirani - Freelance Writer
      • Advertisers turn silver into gold - Financial Times
      • Mila Kunis ad campaign banned for misleading claims
      • Luxury retailers leading the way with in-store tec...
      • Facebook introduces Graph Search to scour friends'...
      • Why The Guardian is launching a digital edition in...
      • Internet Changing How the World Is Educated
      • US Media in Numbers
      • Which risks loom largest for businesses in 2013?
      • Chinese Industry - The rise of Lenovo
      • UK's leading digital minds discuss media and marke...
      • CES 2013: ever-wider TV screens, bendy smartphones...
      • Borderlines: photography special - Simon Kuper
      • The man who made friends with Mao - by Jonathan Ma...
      • Business Strategy - Staying on Top
      • Innovation pessimism - Has the ideas machine broke...
      • An Ad-Block Shock - France vs Google
      • Publishers finding new uses for old content
      • Super Bowl Commercial Time Is a Sellout
      • Razzies 2013: Twilight leads 'worst film' nominations
      • A content marketer's New Year's resolution checklist
      • 'Skyfall' Crosses $1 Billion Worldwide
      • The Emerging-World Consumer is King
  • ►  2012 (376)
    • ►  December (49)
    • ►  November (67)
    • ►  October (49)
    • ►  September (44)
    • ►  August (52)
    • ►  July (24)
    • ►  June (57)
    • ►  May (31)
    • ►  March (3)

About Me

Gareth Brown
View my complete profile
Picture Window theme. Powered by Blogger.