Monday, January 28, 2013

Digital Strategy - Lessons from Lindsay Lohan

http://www.slideshare.net/krhen2/a-digital-strategy-for-lindsay-lohan

It doesn't have to be a fun digital strategy for a film star, but remember to take every opportunity to flex your creative muscles and don't be afraid to show off your skills outside of the day job

The funny thing about people who work in advertising is that we are often the worst at advertising ourselves. Nowhere is this more true than for planners. Creatives have a finished product that they can exhibit, whereas planners are often working on presentations that never see the light of day. This makes it hard for them in two respects. Firstly, due to the lack of work being published, it's difficult to get a clear picture of what everyone else in the industry is doing; how they think and approach the art of planning. So it's hard to learn from other people's work.