The concept of the newspaper is changing drastically for the new Turkish generation born in the 90s. These “digital natives” have been born into a world of new technologies that are now standard for their generation. And compared with the demographics of many countries in the West, this generation represents a very large percentage of the Turkish public.
A rapidly growing, digitally native population is bound to heavily disrupt the Turkish media infrastructure. With reader behavior changing fast, only the publications who correctly understand the new generation’s habits will have the chance to survive.
