Marco Arment, a former executive at Tumblr and a technology developer, said: “The damage here isn’t that a bunch of people need to figure out how to delete an album that they got for free and are now whining about. It’s that Apple did something inconsiderate, tone-deaf, and kinda creepy for the sake of a relatively unimportant marketing campaign, and they seemingly didn’t think it would be a problem.”Saturday, September 20, 2014
Free U2 album: How the most generous giveaway in music history turned into a PR disaster
http://www.independent.co.uk/arts-entertainment/music/features/free-u2-album-how-the-most-generous-giveaway-in-music-history-turned-into-a-pr-disaster-9745028.html
Marco Arment, a former executive at Tumblr and a technology developer, said: “The damage here isn’t that a bunch of people need to figure out how to delete an album that they got for free and are now whining about. It’s that Apple did something inconsiderate, tone-deaf, and kinda creepy for the sake of a relatively unimportant marketing campaign, and they seemingly didn’t think it would be a problem.”
Marco Arment, a former executive at Tumblr and a technology developer, said: “The damage here isn’t that a bunch of people need to figure out how to delete an album that they got for free and are now whining about. It’s that Apple did something inconsiderate, tone-deaf, and kinda creepy for the sake of a relatively unimportant marketing campaign, and they seemingly didn’t think it would be a problem.”
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