Saturday, August 31, 2013

Making fun of leaders is a pleasure enjoyed by ever more people

http://www.economist.com/news/international/21584335-making-fun-leaders-pleasure-enjoyed-ever-more-people-satirical-verses

Political satire used to be the preserve of artists and writers like Honoré Daumier, who caricatured King Louis Philippe in 19th-century France, and George Orwell, the author of “Animal Farm”. It has existed at least since Aristophanes took aim at the Greek elite in his plays, but thanks to modern technology and a changing political climate it is almost everywhere today. The internet has made it easier for the masses to join in the fun. Cartoons and lampoons can be posted online, no longer needing a print publication to host them. Social media have helped political sideswipes to spread as contagiously as laughter, and have fostered a “remix culture” in which internet-users share memes and post spoofs with abandon.

A niche craft practised by a talented few has turned into a globally popular hobby, and what was once considered audacious commentary is now mainstream. Satirists used to shock people, says Charlie Beckett, a media professor at the London School of Economics. But they have lost impact, no matter how vicious or personal. “Everyone is rude on the internet.”

Friday, August 30, 2013

Hollywood apocalypse not now despite summer flops and directors' strops

http://www.theguardian.com/film/2013/aug/30/hollywood-summer-blockbuster-failure-box-office

A series of mega-budget flops, notably Disney's The Lone Ranger, has hit almost all the major studios, carving hundred-million dollar holes in balance sheets.

Box office turkeys are nothing new but the bad run comes amid evidence that American audiences are cooling towards 3D – once billed as the saviour of the blockbuster – and warnings from George Lucas and Steven Spielberg that an industry "implosion" owing to big box office crashes will see even established directors frozen out.
But the principal milch cow is now overseas, especially burgeoning markets in Asia, Russia and Brazil, which have undimmed enthusiasm for 3D and Imax.
China's box office revenues jumped 30% last year to $2.7bn. With 10 new cinema screens opening daily it is expected to overtake the US within a decade.
"Overseas has saved so many movies this summer. The numbers in China this summer were incredible. There were new [overseas] records set everywhere," said Finke. "A lot of these big-budget movies are about what the overseas market wants. It becomes irrelevant what the domestic market wants."

Viral Video Chart: Breaking Bad meets Miley Cyrus's Twerk as Bieber joins in

http://www.theguardian.com/media/2013/aug/30/miley-cyrus-justine-bieber-twerk-video

6. A cat got busted
Pussy galore
10. Quadruple Take Masterclass
A nod to Patrick Stewart

Thursday, August 29, 2013

Food companies and innovation - Cultural revolution

http://www.economist.com/news/business/21584353-greek-yogurt-phenomenon-america-left-big-food-firms-feeling-sour-they-are-trying-get

Some of the cleverest recent ideas in food have come from upstarts. Plum Organics helped pioneer baby-food pouches with spouts; a fifth of American baby food is now squirted rather than spoon-fed. Keurig, which makes single-serving coffee brewers, outsells all other coffee-makers in North America. Innocent, a British firm, gave smoothies a lift by showing them off in clear bottles. Big packaged-food companies are timid innovators, fiddling with flavour or cautiously extending their existing product lines, says Thilo Wrede of Jefferies, an investment bank. That is costing them customers, some of whom are defecting to fresher foods.

Giants often deal with the pesky innovators by buying them. Campbell, famous mainly for tinned soup, bought Plum this year; Coca-Cola acquired Innocent. But they may be getting better at coming up with their own ideas. Of 14,000 consumer-goods launches between 2008 and 2011, 48 were “breakthrough products”, meaning that they were distinctive, had sales of at least $50m in their first year and held on to at least 90% of that in their second. Most came from big firms, according to Nielsen (though the criteria are loose enough to include Oikos, the Chobani copycat).
Companies have been cutting the number of new-product launches by 7-10% a year to focus on potential blockbusters. They have become better at understanding “how consumers live their lives”, which improves the odds of success, says Mr Wengel. Chobani, which does its own fly-on-the-wall consumer research, considers that to be one of its strong points.

Skolkovo: Tech city that aims to restore nation's pride

http://www.bbc.com/future/story/20130827-skolkovo-too-little-too-late

Sitting on 400 hectares of the most expensive Russian real estate outside central Moscow, Skolkovo is intended to be one of the biggest tech innovation centres in the world. In 2010, then-president Dmitry Medvedev gave orders to create an innovative centre from scratch – this in a country where all tech parks and scientific centres have been inherited from the Soviet past. “We have money but don’t have our Silicon Valley,” he said on his visit to Silicon Valley, after earlier stressing it was a project “that should become the largest test ground for Russian new economic policy.”

Three years after its announcement by President Medvedev, Skolkovo still raises more questions than answers. Getting Skolkovo off the ground has not been cheap, with billions of oil dollars spent, and yet more to be allocated. There are doubts that the Russian government – now headed by Vladimir Putin – has the conviction to keep going. The investments are impressive though. The road to be built to Skolkovo and around the area is said to cost $2 billion. However, the biggest questions facing start-ups that have, or want to, set up shop there is where they are going to work and live. The whole site is supposed to be finished by 2020.

Top tips for creating an impactful brand experience

http://www.theguardian.com/media-network/media-network-blog/2013/aug/28/tips-creating-impactful-brand-experience

A global survey by Havas revealed that most consumers couldn't care less if the majority of brands disappeared. Europeans, specifically, believe that only 5% of brands make their lives notably better and wouldn't be bothered if 92% of brands disappeared entirely. The survey also revealed that companies that improve the quality of peoples' lives are able to create impactful connections that last for the long term. This supports other trends revealing that consumers are increasingly choosing products and services that not only align with their lives, but also transform their lives. As such, brands that offer authentic and meaningful experiences (not just 30 second adverts and 140 character tweets) will be the ones that succeed in connecting with consumers.

Wednesday, August 28, 2013

Facebook reveals governments asked for data on 38,000 users in 2013

http://www.theguardian.com/technology/2013/aug/27/facebook-government-user-requests

Facebook, and Twitter, have become organising platforms for activists around the world. The figures show Facebook pushed back against requests from governments in both Egypt and Turkey. Egypt made eight requests for information on 11 account holders over the six months and Facebook did not comply with any of them in that period.

In Turkey, where prime minister Recep Tayyip Erdogan called social media "the worst menace to society", authorities made 96 requests for information on 170 account holders. Facebook complied in 47% of cases over the time period.
"We fight many of these requests, pushing back when we find legal deficiencies and narrowing the scope of overly broad or vague requests," Stretch said. "When we are required to comply with a particular request, we frequently share only basic user information, such as name."
India made the next highest number of requests for information, 3,245 requests on 4,144 users. Facebook complied in 50% of cases. In the UK authorities asked for details on 2,337 users and Facebook complied in 68% of cases.

Bloody brands - Dictating the market

http://www.economist.com/blogs/schumpeter/2013/08/bloody-brands

Goods that invoke Hitler, for example, are popular in India, where, it seems, some businesses think the pull of his charisma outweighs the negative connotation of his crimes. A Mumbai restaurant was recently forced to rename its Hitler’s Cross pizza after outrage from Jewish groups. Similar pressure also led to the downfall of a popular Indian TV show called “Hitler Didi” about a tough-cookie aunt. A clothing store called Hitler, replete with swastika motif, also succumbed. Other Hitler brands registered in India include Hitler Hair Beauty Saloon, Hitler Jeans, Kid Nation Hitler and Hitler’s Den, a pool hall in Nagpur. Changing the name would hurt business, says Baljeet Singh Osah, its owner.

The rise of documentary film

http://www.economist.com/blogs/prospero/2013/08/rise-documentary-film

The numbers may be small but they are growing. In 2011 documentary films grossed £11m at the British box office. This was only 1% of the year’s total box-office takings but it was a six-fold increase on the year before. Moreover, while the budgets can be high they are still much cheaper to produce than studio features.

But why are audiences increasingly choosing fact over fiction? Perhaps the current dearth of realism (endless comic-book sequels and apocalyptic action movies) is forcing more discerning viewers to choose authentic storytelling over spectacular visuals and far-fetched plots. Documentaries such as “Blackfish” may also fill a gap in investigative journalism, as fewer newspapers and broadcasters invest in long-term projects.

Tuesday, August 27, 2013

Is Netflix killing cable television?

http://www.economist.com/blogs/economist-explains/2013/08/economist-explains-17

Many predicted that Netflix would kill pay-television much like murders occur in popular cable dramas—suddenly, painfully and quickly. So far, however, pay television’s death has not occurred so speedily or dramatically. The main reason for this is that content-producers and pay-TV operators have been adept at making sure consumers cannot watch current episodes of their popular shows unless they pay for cable. In other words, they have not made the same mistake that newspapers did a decade ago, offering the same content online for free that they expect subscribers to pay for. Content-owners have restricted Netflix’s ability to buy rights to shows until after they have aired on television. And anyone wanting to watch live sports still needs a subscription, since Netflix has not bought expensive rights to sports. Netflix may have had success with “House of Cards”, but most hit dramas are still on traditional television. 

Monday, August 26, 2013

Popular Demand - US Media in Numbers

http://www.nytimes.com/interactive/2013/08/26/business/media/26mostwanted.html?ref=media

The top titles for single-issue magazine sales in the first half of the year were aimed at women — magazines about fashion, food, service and celebrity.

Saturday, August 24, 2013

Kevin Spacey on the future of television at Edinburgh - video

http://www.theguardian.com/culture/video/2013/aug/23/kevin-spacey-future-television-edinburgh-video

Actor Kevin Spacey has used the James MacTaggart Memorial Lecture at the Edinburgh television festival to say that his recent foray into TV, House Of Cards, which became a hit after being released in full on streaming service Netflix, proves that audiences want greater control of the way that they watch television.

Fashion’s autumn ad campaigns

http://www.ft.com/intl/cms/s/2/058a3cfa-ff78-11e2-b990-00144feab7de.html#axzz2cs71m3Jy

It’s August, and this being fashion, that means September – September issues, that is, all hitting the coffee table with a reassuringly weighty thud. These glossy fashion magazines traditionally herald the new season’s major trends, complete with a bumper crop of advertising. Indeed, the advertising campaigns outweigh the editorial, both literally (the September US Vogue has 665 pages of ads v 237 editorial) and, in some cases, visually.

Advertising matters not only as a sign of the economic health of the fashion and luxury industry but also as a tone-setting exercise for the whole season. These images – be they good, bad or just plain bonkers – is how fashion should look, straight from the designer’s eye, so take note.

Thursday, August 22, 2013

Sportswear-makers - The adidas method

http://www.economist.com/news/business/21584002-german-firms-unusual-approach-designing-its-products-adidas-method


Intimate study of customers has influenced aesthetic design too. Adidas got the job of creating the host country’s uniforms for last year’s London Olympics. ReD found that for all their patriotism, Brits did not get terribly moved by traditional images like the monarchy and double-decker buses. So adidas and ReD told Stella McCartney, their chosen designer (pictured, centre), to think “untraditionally British”. She made a splash by putting the Union Jack’s red only on shoes, socks and trim, while making elements of the flag so big that on some shirts they were unrecognisable. Despite some initial criticism it was a commercial hit.
Similar research into national identity is going into next year’s football World Cup uniforms. When Russians were interviewed about what made them proud, “nothing past 1970 ever came up,” says Mr Carnes. Instead they mentioned Dostoevsky, the second world war and winning the race into space. So Russia’s uniforms will feature a curve representing Yuri Gagarin’s view from orbit.

The future's bright. Shame cinema isn't

http://www.theguardian.com/film/2013/aug/22/why-hollywood-future-wrong-elysium

Why, for example, is Harrison Ford making a call on a pay phone in Blade Runner? In the future, we all know, pay phones will no longer exist. They barely exist now. They were probably starting to go out of fashion way back in 1982, when Blade Runner was made. Surely, in a society teeming with feisty rogue androids and roving municipal spaceships, technology would have evolved beyond the humble land line. I am not saying the people who made Blade Runner could have anticipated texting and email and the iPhone and saying goodbye to the person you have been sleeping with for the past seven years by unfriending them on Facebook. But surely they could have thought of something less clunky than pay phones. Surely. Maybe something like telekinetic Skyping, for instance.

'As a gay man, I must decline' - Prison Break actor Wentworth Miller refuses invitation to Russia over anti-gay laws

http://www.independent.co.uk/arts-entertainment/tv/news/as-a-gay-man-i-must-decline--prison-break-actor-wentworth-miller-refuses-invitation-to-russia-over-antigay-laws-8780251.html

The actor, 41, who confirmed that he is gay publicly for the first time via the letter, turned down an offer to be a “guest of honour” at the St. Petersburg International Film Festival.

He wrote: "Thank you for your kind invitation. As someone who has enjoyed visiting Russia in the past and can also claim a degree of Russian ancestry, it would make me happy to say yes. However, as a gay man, I must decline."

Bravo channel host and executive producer Andy Cohen told E! News last week that he would not be co-hosting Donald Trump's Miss Universe pageant this year in Moscow because he "didn't feel right as a gay man stepping foot into Russia."

Is Google's Chromecast the future of television?

http://www.independent.co.uk/life-style/gadgets-and-tech/features/is-googles-chromecast-the-future-of-television-8778743.html

Google's Chromecast doesn't do much. But what it does do, it does so consistently well, and so cheaply, that it's quickly became a primary part of my media-watching routine. Chromecast, a little USB-stick-sized device, streams Netflix, YouTube and other sites to your TV. (But wait a second, aren't Netflix and YouTube also websites? Yes, but there's a technical distinction we'll get to in a minute.) Also, Chromecast is fast, unbelievably easy to set up, and pretty much foolproof to use. And it's £30, which makes it one of the best values in tech, ever. Combine all that and it's irresistible. In the five days I've had it, Chromecast has become my go-to way for streaming shows to my TV. It's expected to hit shops in the UK before Christmas.

Wednesday, August 21, 2013

How did a Japanese anime film set a Twitter record?

http://www.economist.com/blogs/economist-explains/2013/08/economist-explains-14

Evidently the motivation for the overhaul was that Twitter was unable to cope with surges of traffic during the 2010 football World Cup, irritating users who were trying to discuss the action while watching it on television. Trumpeting its ability to cope with this latest spike is a good way for Twitter to demonstrate the robustness of its platform as it prepares for a long-anticipated stockmarket flotation. It shows, in short, that Twitter has grown up. It also highlights the popularity of tweeting while watching television, which is how Dick Costolo, Twitter’s chief executive, hopes to make money (he calls Twitter the “second screen”). This week Twitter hired Jennifer Price, a former head of media and entertainment advertising sales at Google, to expand its effort to sell services to television advertisers. By demonstrating Twitter’s reliability and popularity, Japanese anime fans may just have made her job a whole lot easier.

Was former Wimbledon champion’s plan to call herself ‘Sugarpova’ at US Open simply a publicity stunt?

http://www.independent.co.uk/news/people/news/have-celebrity-endorsements-finally-gone-too-far-maria-sharapovas-sweet-idea-is-smashed-by-tennis-commentators-boycott-8775958.html

Tennis experts suggested the talk may just be a marketing ploy for the sweets without her ever following through. Sharapova allegedly applied to the Florida Supreme Court for a “quickie” name change, according to a report in The Times, though a spokeswoman for the court replied no application had been made to them.

Brand slam: Maria’s other business interests

Head
Maria Sharapova signed a multi-year contract with the racquet and bag manufacturer in 2011, reportedly worth $2m (£1.3m) a year. It includes new racquet lines and accessories across a range of products.

Nike
The World No 3 has her own branded Nike collection, and she extended her contract with the sportswear manufacturer in 2010 for a further eight years in a deal believed to be worth $70m (£44.6m).

TAG Heuer
The luxury watch maker has used Sharapova in campaigns for over four years and she has designed a line of sunglasses for the brand.

Samsung
As the mobile phone company looked to hit the Russian market, they signed up Sharapova on a three-year deal last April, to front the drive.

Porsche
In April, she signed a three-year deal with luxury German car manufacturer Porsche to become the company’s “first global ambassador”.

Evian
Sharapova signed a multi-year deal with Evian in 2010 and featured in international campaigns. “I’ve been drinking their products… for years,” she said at the time.

Cole Haan
The tennis star first signed up with Cole Haan for its sporting collection in spring 2009 and the ballerina flat shoes she designed were top sellers.

Tuesday, August 20, 2013

Maria Sharapova to change name to Miss Sugarpova to promote sweets company

http://www.independent.co.uk/news/people/news/have-celebrity-endorsements-finally-gone-too-far-tennis-star-maria-sharapova-to-change-name-to-miss-sugarpova-to-promote-sweets-company-8775958.html

Tennis star Maria Sharapova is to legally change her name to Miss Sugarpova as part of a promotion for her sweets company.

The former world number one has put in a formal request to Florida’s Supreme Court in the hope the name change will be legally recognised by the time she competes in the US Open later this year.

Sharapova, who is already the richest female athlete in the world, is believed to have already spent around £300,000 setting up the Sugarpova brand, which manufactures brightly-coloured sweets that come in flavours described as “Smitten Sour”, “Quirky” and “Sporty”.

Monday, August 19, 2013

Google patents 'pay-per-gaze' advertising system

http://www.independent.co.uk/life-style/gadgets-and-tech/news/google-patents-paypergaze-advertising-system-8774082.html

Under a pay per gaze advertising scheme advertisers are charged based upon whether a user actually viewed their advertisement,” reads the patent. “Pay per gaze advertising need not be limited to on-line advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers, and other forms of conventional print media.”

Online advertising already works in a similar fashion, with Google charging companies using a pay-per-click (or cost-per click) system. Digital technology has drastically increased the range of analytical services available to brands and plans such as this aim to make advertisements as efficient and cost-effective as possible.

LGBT Controversy Takes Spotlight at Moscow Athletics Championships

http://www.themoscowtimes.com/mobile/news/article/lgbt-controversy-takes-spotlight-at-moscow-athletics-championships/484717.html

As Russian authorities worked hard to prepare facilities for the first large-scale track and field event in the country since the Moscow Olympics, their efforts appeared largely overshadowed by the intensifying uproar over gay rights in Western media.

As Russia finds itself in the midst of a tight sporting schedule, it will not be long before athletes come back for the 2014 Winter Olympic Games in Sochi and the stalls of the Luzhniki Stadium will be demolished for reconstruction for the 2018 World Cup.  

But if the track and field championships offer any indication, it seems the controversy over gay rights will be in direct competition with actual sports in terms of what will dominate the agenda in the run-up to the events.

Popular Demand - US Media in Numbers

http://www.nytimes.com/interactive/2013/08/19/business/media/19mostwanted.html?ref=media

Summer has not meant TV reruns for several years, especially on cable television, where crime dramas, unscripted shows and fantasy fare fill the months between the basketball, hockey and football seasons.

Saturday, August 17, 2013

The Premier League is back and this time the Americans are watching

http://www.independent.co.uk/sport/football/news-and-comment/a-whole-new-ball-game-the-premier-league-is-back-and-this-time-the-americans-are-watching-8761843.html

The reason why the Premier League does so well on American television is the same reason why many thought it would fail. The oddness of the kick-off times – Saturday 7.45am, 10am and 12.30pm, Sunday 8.30am and 11am, all on the East Coast – do the Premier League a favour. They would never win a straight contest with the NFL, college football or the NBA. But because of their morning and lunchtime slots, they avoid such competition. Never going over two hours from start to finish, they are also far more digestible than a drawn-out NFL or baseball game, providing a lighter form of daytime entertainment.

Russia hints at visa obstacles for western pop acts after gay row

http://www.theguardian.com/music/musicblog/2013/aug/16/russia-gay-row-western-pop-star-visas

For Madonna and Lady Gaga, two artists who are so celebratory of gay culture, these visa issues perhaps represent something beyond just a legal technicality. For those in need of a quick recap, the past year's events have unfurled as follows: members of conservative groups unsuccessfully sued Madonna for violating the St Petersburg law against homosexual propaganda among minors after she said during a concert there last summer that gay people should be "treated with dignity"; in December, the author of that law, St Petersburg duma deputy Vitaly Milonov, filed a complaint that Lady Gaga had violated the statute when she called for respect for gay rights during her concert in the city; the St Petersburg prosecutor general's office said YouTube video of the incident wasn't sufficient to investigate Milonov's complaint; undeterred, Milonov filed a complaint with Russia's prosecutor general in April arguing that Lady Gaga and Madonna's cultural-exchange visas did not allow them to profit from their concerts in Russia; last week, the prosecutor general's office confirmed this was true and said it might ask the Federal Migration Service and the Ministry of Foreign Affairs to take action on the findings.

Friday, August 16, 2013

Facebook is bad for you - Get a life!

http://www.economist.com/news/science-and-technology/21583593-using-social-network-seems-make-people-more-miserable-get-life

Their study does not tease out why socialising on Facebook has a different effect from socialising in person. But an earlier investigation, conducted by social scientists at Humboldt University and Darmstadt’s Technical University, both in Germany, may have found the root cause. These researchers, who presented their findings at a conference in Leipzig in February, surveyed 584 users of Facebook aged mostly in their 20s. They found that the most common emotion aroused by using Facebook is envy. Endlessly comparing themselves with peers who have doctored their photographs, amplified their achievements and plagiarised their bons mots can leave Facebook’s users more than a little green-eyed. Real-life encounters, by contrast, are more WYSIWYG (what you see is what you get).

Digital media - Counting the change

http://www.economist.com/news/business/21583687-media-companies-took-battering-internet-cash-digital-sources-last



After years of wreaking havoc, the internet is helping media companies to grow. PricewaterhouseCoopers (PWC), a professional-services firm, reckons that revenues for online media and entertainment will increase by around 13% a year for the next five years. Even in music, which took the biggest hit from the internet, downloads are something to sing about. For the first time in over a decade global music-industry revenues grew last year, by about 0.2%, according to the IFPI, a trade group. Online sales just about made up for the drop in physical ones for the first time. Subscription services, such as Spotify and Deezer, let people stream songs over the internet either for a subscription or free with adverts. Online radio is also growing. On-demand and radio streaming services raked in about $1 billion, 15% of the industry’s revenues in America in 2012.

Viral Video Chart: Spurs get a US coach and Ellen plays Facebook trick on staff

http://www.theguardian.com/media/2013/aug/16/digital-media-ellen-degeneres

5. Sky sports news presenter falls off chair
… or was it a ladder?
7. Awkward Tickle Prank
St-itched up
Source: Viral Video Chart. Compiled from data gathered at 14:00 on 15 August, 2013. The Viral Video Chart is currently based on a count of the embedded videos and links on approximately 2m blogs, as well as Facebook and Twitter.

Thursday, August 15, 2013

TV-like buying mechanisms hold key to success for Facebook's video ad product

http://www.theguardian.com/media-network/media-network-blog/2013/aug/15/facebook-tv-ad-video-advertising

Facebook is rumoured to be launching a new TV-style ad unit on its platform, reports Bloomberg, in a bid to attract TV ad spend from brands. The new ad unit is a change from Facebook's offer of highly-targeted advertising products, with the product set to offer mass-reach, with ads reportedly set to cost between $1m and $2.5m.

TV buyers are looking for TV-like buying mechanics to allow them to plan their linear TV campaigns and online video campaigns in the same way. The new ad product is said to be aimed at achieving broadcast-like mass reach, as opposed to the rest of its inventory which is micro-targeted, with the purpose of wooing TV buyers.

Wednesday, August 14, 2013

Sorry, you're probably not famous enough to use Facebook's VIP app

http://www.theguardian.com/technology/appsblog/2013/aug/14/facebook-vip-mobile-app-celebrities

20m people in the UK are using a smartphone or tablet to access Facebook, according to the social network. Now it's working on making it easier for celebrities to follow suit.

Facebook is testing new mobile features for its most famous users to check updates and chat to fans, with what All Things Digital is describing as a "VIP app" that aims to get stars more engaged with its service.
"The idea: If a star pushed out a status update to fans that caused a rather large amount of chatter — like, say, Kobe Bryant's late-night torrent of scattered thoughts from a few months ago — the new app would make it easier to see the swirling commentary from fans, and mix it up with them."

Tuesday, August 13, 2013

Male grooming - Razing prices

http://www.economist.com/blogs/schumpeter/2013/08/male-grooming

Last month Energizer, the battery company that owns Schick, announced a 10% fall in men’s razor sales for Q2 2013. Gillette, owned by Proctor & Gamble since a $57 billion deal in 2005, revealed soon after that its razor sales were decreasing in developed markets. Are such brands simply experiencing an unusual blip because recessions and fashion trends have made pricey razors and blades dispensable, or do they need the mother of all makeovers?

Gillette’s business model has long revolved around the concept of trading up. A two-blade razor was first introduced in 1971, and the Mach-3 became the norm in 1998. Ever since, the only way for razors has been up: “If you thought four blades were enough, just look what you could do with five,” runs the marketing spiel. That doesn’t work forever, though—and some consumers are showing the first bristles of discontent.

Twitter explains how Ryan Gosling, Chris Hadfield and Dove went viral

http://www.theguardian.com/technology/2013/aug/12/twitter-viral-videos-ryan-gosling-dove

How, exactly, do things go viral on Twitter? It's a question that thousands of self-styled social media mavens, gurus and ninjas claim to have the answer to, but Twitter itself should be much better placed to explain.

The bad news from the company's latest UK blog post: "There is no single magic formula." That's one finding from Twitter's study of three videos that recently went viral on its network: the Ryan Gosling series of "Won't eat cereal" videos; astronaut Chris Hadfield's performance of Space Oddity; and Dove's Real Beauty marketing campaign.

"One of the key things we learnt from looking closely at these three is that videos don't go viral in the same way," writes Twitter UK's Gordon MacMillan in a blog post based on the work of researchers Jake Steadman and Louise Chow. "There are no rules to 'virality' — while some ignite, and spread like wildfire across the web, the growth of others is much more measured, like ripples spreading across a lake."

Monday, August 12, 2013

The Race to Build a Better Business Class

http://www.nytimes.com/2013/08/04/business/the-race-to-build-a-better-business-class.html?pagewanted=1&_r=1

“Business class is where competition really is serious,” says Björn Bosler, the airline’s manager for passenger experience design, business and premium, who led Lufthansa’s team of dozens of seat designers and engineers. Bob Lange, senior vice president, head of market and product strategy at Airbus, the European plane maker, agrees: “There’s an arms race going on among carriers.”

Billions are being spent on research and development, architects, industrial designers and even yacht designers to pack seats with engineering innovations and fancy features. Just fabricating a single business-class seat can cost up to $80,000; custom-made first-class models run $250,000 to $500,000.

Popular Demand - US Media in Numbers

http://www.nytimes.com/interactive/2013/08/12/business/media/12mostwanted.html?ref=media

Time Warner dropped CBS from its cable systems in New York, Dallas and Los Angeles on Aug. 2, in a dispute over the fees that the cable company pays the network to broadcast its shows.

Friday, August 9, 2013

Browser wars - Chrome rules the web

http://www.economist.com/news/business/21583288-what-googles-browser-has-common-queen-victoria-chrome-rules-web

American newspapers - Chasing paper profits

http://www.economist.com/news/business/21583284-tycoons-keen-eye-bargain-are-buying-up-print-newspapers-chasing-paper-profits

Newspapers’ economics are also looking less dire. Last year their circulation revenue in America was up by 5%. It was the first time this had grown since 2003. Overall revenues fell but by just 2%; they may soon level out. “It is a better environment for buyers than it was even a year ago,” says Gordon Crovitz of Press+, a company that erects paywalls for newspapers. After years of selling cheap goods to others Mr Bezos may have found his own bargain.

Viral Video Chart: Matt Damon in Daft Punk spoof, Breaking Bad musical

http://www.theguardian.com/media/2013/aug/09/viral-video-chart-matt-damon-daft-punk-breaking-bad

1. Mola riding Mexico
Fishy business
2. Malcolm Tucker IS Dr Who!
Inevitable mash-up with Peter Capaldi character
3. Shark Week 2013 - Snuffy the Seal | Sunday Aug 4 9|8c
(Thankfully) faked promo for the Discovery channel
4. Wet Dog
Barking mad
6. Breaking Bad: The Middle School Musical - Geek Week
Chemistry lessons were never like this
9. British Airways - Man vs Plane
South African rugby player Bryan Habana races an A380

Wednesday, August 7, 2013

'Click farms': how some businesses manipulate social media

http://www.theguardian.com/media/video/2013/aug/02/click-farms-social-media-video

A Channel 4 Dispatches investigation exposes how some businesses promote themselves on the internet by purchasing fake Facebook 'likes', Twitter followers and YouTube views. In this excerpt, film-maker Chris Atkins reports from Bangladesh, where 'click farm' workers are paid as little as a thousandth of a dollar per click to manipulate social media statistics.

Tuesday, August 6, 2013

Debranding: why Coca-Cola's decision to drop it's name worked

http://www.theguardian.com/media-network/media-network-blog/2013/aug/06/coke-debranding-name-dropping

O'Rourke sees the trend for more 'silent' or 'quiet' branding as an antidote to the busy and frequently 'branded' world in which we live in. "The sheer amount of competing information out there means that it is no longer sufficient for brands to shout louder than others in the marketplace about their virtues. Consumers are growing weary of the noise," she says.

Starbucks has also tried to reduce some of this noise-weariness by removing its moniker and debranding some of its stores so that they seem more local, more approachable and less corporate. But what Coke and Starbucks have in common, of course, is that they are two of the most easily recognisable brands in the world.
Tony Cortizas, vice president of global brand strategy at Melia Hotels International, points out that Starbucks faces similar issues to Nike, which he believes was one of the first brands to use such a strategy. Nike has moved away from using its name, preferring just the swoosh logo. According to Cortizas, brand maturity or saturation comes into play: "Starbucks' problem, which is the same that Nike has faced, is that it is everywhere," he says. "You reach a point where your logo is no longer cool."

The newspaper industry - Bezos buys the Post

http://www.economist.com/blogs/schumpeter/2013/08/newspaper-industry

Are Mr Henry and Mr Bezos mad to want to own newspapers? The health of the industry has been declining for some time. Newspapers today are worth around 10% of what they were ten years ago, reckons Ken Doctor, an industry analyst. However, it may be that Mr Bezos, who has made his billions by building a company that sells goods cheaply, thinks that years of print decline and negative sentiment about newspapers’ prospects have helped him secure his own bargain price for the Post.

He is not alone in showing interest in the sector. Last year Warren Buffett’s firm, Berkshire Hathaway, bought a legion of newspapers from Media General. The headline for the state of America’s newspapers may be a grim one, but some newspapers are successfully charging more for their content, either online or in print (by raising cover prices). Last year total revenue for American newspapers declined only 2%. Some think the newspaper industry may be finally reaching a bottom. Perhaps Mr Bezos is one of them.

Monday, August 5, 2013

Saturday, August 3, 2013

Nate Silver: Big data’s biggest figure

http://www.ft.com/intl/cms/s/2/469049e2-fa37-11e2-98e0-00144feabdc0.html#axzz2aubHYNl4

This summer has provided that opportunity. In 2010, he licensed FiveThirtyEight.com – his political data blog named after the number of votes in the US electoral college – to The New York Times for three years. As the clock ticked on the deal, he was courted by other news organisations, Wall Street firms, sports teams and Hollywood studios. The NYT wheeled out editors and executives to persuade him to stay but in July he defied expectations by selling FiveThirtyEight to ESPN. Walt Disney’s deep-pocketed sports network “was kind of a 9.5 out of 10 or a 9.8 out of 10 or a 10 out of 10,” Silver explained on a conference call announcing his decision, with only slightly less precision than his readers have come to expect. The deal, “web-focused” at first but likely to include on-air appearances for coverage of major sporting events and Disney’s ABC News broadcasts, gives Silver a chance to mix politics with his original passion for applying overlooked statistics to forecast baseball players’ performances.

Friday, August 2, 2013

The future of advertising agencies

http://www.economist.com/news/business/21582510-omnicom-and-publicis-are-combining-try-stay-top-rapidly-changing-industry



All these developments make the future role of the advertising agency a lot murkier. Omnicom and Publicis are trying to take part in this technological revolution, operating “trading desks” that buy display ads for their clients on the new exchanges. But some big advertisers, such as Procter & Gamble, a consumer-goods maker, now operate their own trading desks. Media websites are increasingly, as Google does, selling their slots directly to advertising clients. Ultimately, predicts the head of advertising at a big American news firm that already sells a lot of its space through real-time bidding, “We are not going to need the agencies.”

Advertising to the super-rich

http://www.economist.com/news/business/21582511-how-sell-more-stuff-those-who-want-nothing-posters-plutocrats

That is the ambition of Adlux, a Swiss firm that runs ads in private-jet terminals, perhaps the most rarefied form of “out-of-home” advertising, a category that includes billboards and bus-shelter posters. The richest 0.5% of the world population owns half the wealth, its brochure cheerfully notes (actually it is nearer one-third), and 1m people fly by private jet each month. Before boarding they are in a “completely captive environment” with few distractions, says Lisa Rokny, an Adlux executive.

Viral Video Chart: bear back-scratching party, Carly Rae Jepsen goes vintage

http://www.theguardian.com/media/2013/aug/02/viral-video-chart-bear-carly-rae-jepsen

1. What goes on when you are not there
What bears really do in the woods
3. How German Sounds Compared To Other Languages
Harsh on German or the last word in humour – you decide
4. Porn Sex vs Real Sex: The Differences Explained With Food
Warning: contains seriously fruity content
5. Eric Buss' "Bubble Wrap Bike"
Top of the pops
7. Kemosabe's Tree Fort
Licence to quill
10. Yorkshire Anthem - Ilkla Moor Baht 'At
Marking Yorkshire Day. Ey up!

Thursday, August 1, 2013

Alexei Navalny woos new audiences through Russian gossip magazine

http://www.theguardian.com/world/2013/aug/01/alexei-navalny-gossip-magazine-audiences

Previously, Navalny was little-known outside of an internet-savvy minority in Moscow, and his hard-hitting corruption exposes and fiery protest speeches are hardly the domain of tabloid publications like Secrets of the Stars. The magazine includes a column called Kremlin Expert that relays political news in the voice of Putin's black labrador retriever Connie.

The candidate's press secretary, Anna Veduta, denied speculation that his campaign had paid for the article, saying that Navalny was reaching out to new audiences, especially non-internet users, mainly through personal meetings at metro stations around the city.

The living room makes a comeback, and it has technology to thank

http://www.theguardian.com/technology/2013/aug/01/living-room-television-comeback-families-mobile-technology

Viewing has been steadily rising, and we now spend an average of four hours a day watching television, 18 minutes more than in 2004. At the same time, the number of homes with second sets is falling – 41% of households now have only one TV, compared with 35% a decade ago.

"The 1950s living room is making a comeback as a family entertainment hub," said Jane Rumble, head of media research at Ofcom. "We are watching on much better, much bigger, more sophisticated television sets than we have ever done, but we are coming into the living room clutching our connected devices."
While the family may be coming together once more, comparisons with the past end there. With an array of smaller screens on hand – the average home has more than three types of internet device – not everyone sitting on the sofa will be sharing the same viewing experience.