From luxury magazines to hard-hitting TV news channels, the country’s media have never had it so good. But are they missing the real story?
Nor is there any doubt about the scale of Condé Nast’s ambitions in India: to develop and support a cosmopolitan elite. Out of a population of 1.24bn, Kuruvilla reckons this elite – that is, people who make more than $100,000 a year – numbers about 3m. He says that 300,000 of these people currently read one or more of his magazines. “We put a lot of investment in to get it right. We might go to New York for a shoot, or fly cosmetics in from New York. Our [advertising] rate card is firm. We don’t discount.”
