Brain scans, eyeball cams, crowd-modelling software: big stores use it all to get our cash. As an Asda executive reveals the tricks of a billion-pound industry, Simon Usborne takes an educational trip down the aisles
Simeon Scamell-Katz is the de facto master of this science. A leading
global consumer analyst and the author of The Art of Shopping: How We
Shop and Why We Buy, he says the challenge for supermarkets is to break
habits. “Shopping is so ritualised that we walk around like zombies,” he
says. “We’re incredibly patterned in what we do.”
