What does research from Nielsen, Google, Deloitte, Thinkbox, BSkyB and others tell us?
Somewhere between 75% and 85% of TV viewers use other devices while watching, although a lot of these people are doing unrelated tasks – it's startling how many surveys come up with around 60% for the percentage of people who are emailing.
Of these multi-screeners, how many are actually using their second device to look for something relating to the show they're watching? Somewhere between 37% and 52%, while between 27% and 44% are browsing for products spotted in a show or ad, depending which survey you believe.
It's looking like more than a fifth of TV viewers are chatting on Facebook or Twitter about the shows they're watching.
