A new breed offers luxury on the cheap
While scorning the hoopla of traditional brands, the upstarts are racing to
build brands of their own. Everlane, which is barely a year old, has signed up
350,000 “members”. After 2½ years of trading Made has 80 employees and is
breaking even. Mr Li is plotting a push into Europe. Sales of Naked wines will
jump 55% this year to £60m and the company will turn its first operating profit
